There’s something for everyone at the box office this weekend. For the teenagers, there’s Cowboys and Aliens, from Iron Man director Jon Favreau. Younger kids got The Smurfs, Hollywood’s latest attempt to turn an old-school cartoon into a brand-new, 3D, money-spewing blockbuster. In comedy, we got Crazy, Stupid, Love— the latest rom-com starring Steve Carell– as well as Joe Cornish’s Attack The Block, the alien-invasion horror-comedy we’ve been raving about for the past four months (it’s currently our pick for “Best Movie of The Year”). So, who came out on top? Find out below, my gentle Examiner readers…
Last weekend, Marvel’s Captain America managed to match Thor‘s debut (almost precisely) with a ~$65m opening. This wasn’t the worst new Marvel Studios has ever heard, but it also wasn’t an Iron Man-sized homerun. Speaking of: the biggest new movie released this week is from Iron Man director Jon Favreau– the long-in-development Cowboys and Aliens. This was the film everyone expected to knock Captain America out of the box office’s top-spot…but some maintained that The Smurfs might just pull an upset (it didn’t help that the early word on Cowboys and Aliens was sub-par).
So, how’d it turn out?
While it’s only Saturday morning, it’s looking like Captain America will be moving into the #3 spot, but it won’t be because of Favreau’s sci-fi/western hybrid: The Smurfs looks ready to dominate the weekend…but just by a hair. In fact, it’s entirely possible that Cowboys will pull ahead, so consider the first two places on this top ten interchangeable until we get the final figures tomorrow morning. Here’s what the top ten’s looking like thus far, folks (numbers via Deadline):
1. The Smurfs: Friday $13M, Estimated Weekend $40M
2. Cowboys & Aliens: Friday $13M, Est Weekend $40M
3. Captain America: Est Weekend $25M, Estimated Cume $110M
4. Crazy, Stupid, Love: Est Weekend $20M
5. Harry Potter/Hallows Pt 2: Est Weekend $22M, Est Cume $318M
6. Friends With Benefits: Est Weekend $10M, Est Cume $39M
7. Horrible Bosses: Est Weekend $7M, Est Cume $96.2M
8. Transformers 3: Est Weekend $7M, Est Cume $339M
9. Zookeeper: Est Weekend $4.3M, Est Cume $68.8M
10. Cars 2: Est Weekend $2.5M, Est Cume $182M
So, what does it all mean? We’ll have to wait until tomorrow before we provide our official armchair-analysis, but right now it’s looking like Cowboys and Aliens just didn’t win over the public with its marketing campaign. On the one hand, Favreau’s a helluva filmmaker, and he’s delivered some of the best big-budget genre movies we’ve seen in the past decade. On the other hand, every time the Cowboys and Aliens trailer ran before a movie we went to see, the audience would…laugh at it. Maybe it was the title, maybe it was the marketing (which was really, really, really extensive: they were running commercials for the film every three seconds on some networks), maybe it was alien-fatigue: who knows?
The Smurfs, meanwhile, looks like it’s going to be bigger than anyone expected. Who’d a thought? Then again, it’s been awhile since there was a big kids’ movie in theaters, right? Wasn’t Cars 2 the last one? Maybe parents were anxious to share their nostalgia for The Smurfs with their kids? This one’s kind of a stumper, innit?
Anyway, we’ll be back tomorrow with a full rundown of the box office’s totals. Stay tuned for more as it becomes available, my precious snowflakes.
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