When someone stops to look at your crowdfunding site, you have just a few minutes to keep them, educate them to your project, and instill in them the desire to be a supporter.
And realistically, you have about 3 minutes!
Think of an elevator-pitch on steroids!
First rule…create a video. Yes, you can use a still picture and you do have all the room you need to write a clever description about your project.
But…a picture is worth a thousand words. And a video is worth…well…you do the math!
A 3 minute video at the beginning of your crowdfunding page engages the reader and keeps them on your site for 3 minutes. Three WHOLE minutes in which to convey your message.
One approach is the “talking head”. Essentially it’s just you on the screen talking to your potential donors.
Sea of Tears – Jessica Ketola’s debut album, a recently funded crowdfunding project on Kickstarter uses an introduction video very effectively.
Jessica Ketola is a Seattle singer, songwriter and recording artist. Her fundraising project was to allow her to complete her album.
This also was to complete a major phase in her life’s dream.
According to Jessica, “…destiny wrote on the wall when I attended a sound check party at the Police concert and was asked by Sting himself to share the mic in front of 20,000 people at the Gorge Amphitheater. “
At that point she knew she had to follow her dream, which she conveys to us through her video.
Her video shows some of the key things that should be in your crowdfunding video.
- Be yourself – Show people what special skills you have that make you uniquely qualified to own this project
- Be genuine – Leave out the sales and marketing jargon. Just tell people why you love this project and what makes it a great opportunity for them to support.
- Be thankful – Tell people how much/why you appreciate their support.
Another approach is to solicit a group, or your team, to create the video. This takes the burden from you to single-handedly get the message across to giving the viewer multiple perspectives as to why this is a project they should support.
Sometimes it takes a group of people to get the message out there, especially when the project is something that affects the community.
As a final note, as cool and perfect and life-changing as your project may be, people are really giving YOU their money. So your video or project description needs to tell people why they should give YOU their money.
As financial supporters, they become part of your team and they want to know that “their” project is in good hands! :-)
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