The most recently available stats from the Las Vegas Convention and Visitors Authority ( LVCVA ) show continued increases in key metrics associated with Vegas visitation. Nominal improvements in the national economy coupled with improved convention attendance for 4 out of the last 5 months were cited as reasons for increasing Vegas visitation trends.
Figures show a 4.8 % increase in visitor volume (3,354,283 visitors in April 2011 ) for the month as compared to April 2010. Year to date (YTD ) visitor volume figures through the end of April indicate that 12,771,619 visitors have traveled to Vegas thus far this year, which is 5% more than YTD figures through April of last year.
Hotel room occupancy rates for April 2011 stood at 90.8% ( + 3.9% vs April 2010 ) and occupancy rates for the April YTD figures were up 3.9% to 86.4%. Both midweek ( + 5.3% ) and weekend ( + 3.0% ) occupancies were higher for April 2011 YTD figures as compared to last years figures for the first four months of the year.
Average daily room rates also showed a continued upward trend, with rates for the month of April reported as $105.67 and $105.91 for the year to date. Those average daily room rates are 9.1% and 9.6% higher, respectively, than comparable rates last year.
McCarran Airport passenger volume was up 2.3% (3,462,134) for the month and up 2.9% for the YTD metric through April. Average daily auto traffic was also up, with a 1.7% increase in traffic for all major highways.
Despite the improvements in visitation levels, most measurements of gaming revenue in Clark County demonstrate slightly reduced numbers both for the month alone and YTD figures as well when compared to last year at this time. The Boulder Strip revenue showed the only subcomponent gaming revenue increases ( +2.3 and + 2.5%, respectively ) within Clark County for both the month and YTD figures.
Vegas visitation analyses are a reasonable barometer of our nation’s economic attitude and conditions. The above slight improvements ( and some suggestive positive trends ) in some key areas indicate more people were at least willing to spend money to visit Las Vegas during the first third of 2011. At the same time, those same visitors as a group showed some reticence regarding spending for gaming activities. Some of the trends observed in the above stats are also generally indicated in previous LVE articles linked below.
Check this LVCVA link for the executive summary of the most recent visitation stats.
Article info source = Las Vegas Convention and Visitors Authority executive summary, April 2011