You are all set. You have primo tickets to that great game, concert or race. Food and beverage options are aplenty and all of your equipment is in place and ready to go. Now that you’ve put together this dream team of a tailgater, just what would you do to make sure that you attracted the largest amount of folks to join you at your blacktop soiree? For kicks, let’s say that anyone in the world was available to invite. Who would be at the top of your invite list?
Personally speaking, there are many people that I love to join tailgating. Friends, family and new acquaintances that also love food, travel, tailgating and a good time would all have to top my list. That being said, what if you were charged with organizing a tailgate/fundraiser for a worthy cause and wanted to attract the biggest crowd? You would definitely want to make sure that you had a turnout and buzz equal to all of your efforts.
Don’t try calling 867-5309. You might first think to invite any or all of the Kardashian clan. Masters of self-promotion and all forms of social media, this wouldn’t be a bad choice. However, with appearance fees ranging from approximately $25,000 an hour for Kim Kardashian, you might not even be able to afford getting the “Dash Dogs” at your event. You could invite a former President of the United States or some international head of state. Again, there is that whole appearance fee thing, and does anyone really wants to talk politics over a grill? Pope Benedict? The Dalai Lama? Paris Hilton? According to recent studies, if you wanted to attract the greatest amount of attention to your get-together, actress Jennifer Aniston would be the hands-down winner.
She blinded me with science. Yeah, yeah… I know… You are no doubt thinking that a breathtakingly beautiful actress would be a pretty easy and shallow choice. Perhaps, but the numbers don’t lie. According to Google Analytics and a number of other sources, seemingly the best way to have people find out about your tailgater or any event is to simply invite Jennifer Aniston. Want more people? No problemo… simply add the keywords “naked”, “topless” or “pregnant” someplace and watch your event website go crazy. Of course, this whole premise obviously speaks more about the state of our popular culture than about tailgating, but it’s fascinating science nonetheless.
There’s something about Jenny. Ben Stiller recently discovered the power of the “Jennifer Effect”. Stiller heads a wonderful charity organization that helps raise funds to build schools in impoverished countries around the world. Stiller recently came up with a hilarious video to promote his foundation. After attempting to think of different names for his foundation such as “No Child Left Ben-hind,” “Touched By A Ben-Gel” and the “Derek Zoolander Center For Kids Who Want To Read Good and Wanna Learn To Do Other Stuff Good Too,” Stiller decides to call his charity “The Jennifer Aniston Foundation.” In another act of genius, Stiller obtained the URL: www.seejenniferanistonnakedfoundation.com for the charity. Hits to that website immediately went through the roof, and even prompted Aniston to get involved with the charity herself.
Smart Water is very smart indeed. Last spring, Aniston signed on with Smart Water to promote its products. Immediately a video was created featuring Aniston that went viral almost overnight. The video, which also features human internet karaoke machine Keenan Cahill, the “Double Rainbow” guy, yellow lab puppies and animated dancing babies, had fun with viral videos, You Tube and popular advertising in general. The kicker to the video is at the end when Aniston asks the producers of the clip what it should be called, and they all reply, “Jennifer Aniston Sex Tape.” Aniston loves the idea and a million hits online are born.
Marley, me and my dog blog. Even the innocent are getting dragged into the circus. Blogger John Woestendiek writes about dogs on his www.ohmidog.com website. Last month, Woestendiek’s readership shot up not from any recent posts, but from an article posted a number of months ago which reported briefly on how Jennifer Aniston had her dog’s name (“Norman”) tattooed on her foot.
I am sure that some reading this article will question the link between tailgating and Jennifer Aniston. Some might even think that this is simply a cheap way to generate clicks. Au contraire, my nifty clickers… It is much more than that. In this age of plastic surgery for teens and the over-glamorization of youth, it’s refreshing to see a woman over 40 generating so much interest without the usual drama. To Aniston’s credit, she is handling this unbelieavable attention and scrutiny with style, grace and class. Asked about Aniston’s popularity in a recent issue of Vogue magazine, Dreamworks CEO Stacey Snider said, “She’s special enough to be somewhat unattainable, but real enough that you can imagine a friendship…there’s something so pretty and sunny and winning about her.”
So Jenn, regardless of what anyone thinks, please know that you are more than welcome to join us at any tailgater, anytime…anywhere… We will even let you bring the guacamole…
All in the interests of science…of course…