The 2011 Video Music Awards scored MTV’s biggest audience in the network’s history with a record-breaking 12.4 million total viewers. Among the network’s target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV’s most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers. Check your local listings for the encore presentation.
I have included all the memorable highlights of the night:
Lady Gaga’s VMA show opener, You and I.
Britney Spears and Foo Fighters accepting videos for best pop video and best rock video.
Britney Wins Best Pop
Foo Fighters Win Best Rock Video
Kurt Patat here from MTV with the links to Chris Brown and Adele performances.
Chris Brown performance
Hunger Games Trailer
Justin Bieber Wins Best Male Video
Nicki Minaj Wins Best Hip Hop Video
Beyonce performance and pregnancy reveal
Jay Z and Kanye “Otis”
Bruno Mars Amy Winehouse tribute
Lady Gaga Wins Best Female Video
Katy Perry Wins Video Of The Year