The City of Los Angeles-owned tennis center at Cheviot Hills Sports Park has a new concessionaire and it is no other than tennis pioneer and entrepreneur Steve Bellamy. When former concessionaire Jeff Green’s contract expired and the City opened center management up for competitive bidding, Bellamy saw his chance and threw his hat in the ring, together with a host of other bidders. With his background of successfully managing sports facilities such as the Palisades Tennis Center, the Westwood Tennis Center, and the LA Golf Academy, he was one of the favorites to succeed and the City of Los Angeles awarded him the 5-year contract just recently.
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Cheviot Hills Tennis Center is a well maintained pay-as-you-go tennis facility with 14 lighted courts, pretty landscaping with colorful flowerbeds, a good size pro-shop, small bleachers, and a large tennis wall wide enough for two or more players to hit against.
Former rock musician, songwriter, and entrepreneur in sports and media Steve Bellamy, who calls Cheviot Hills Tennis Center “a jewel of Los Angeles tennis” is pioneer of several businesses. He founded the Santa Monica based Tennis Channel in 2003, which is now owned by a group of investors including sports marketing firm IMG and many investors like legendary tennis professionals Pete Sampras and Andre Agassi. Bellamy is also founder of The Ski Channel television network, where he is currently the Chairman and CEO.
Bellamy is excited, “We are so pumped to be at Cheviot Hills and we are going to pour all our resources into upgrading everything and adding great services.” As pioneering tennis personality, he is known to add excitement to whatever tennis venture he is involved in. He adds, “The facility is perfect for us. There are so many little changes we can make that will create huge benefits for Cheviot Hills tennis players.”
Mike Thoeresz is General Manager of the Palisades Tennis Center, tasked with managing the Cheviot Hills Tennis Center activities since last Wednesday. He says, “We are super excited to be at beautiful Cheviot Hills Sports Park. I know we are going to bring a lot of positive energy and fun to the Los Angeles tennis community.” Thoeresz is looking forward to getting LiveBall, a “stellar junior programming”, and a host of other services up and running.
Wednesday, August 31 will be the official Open House for the new Cheviot Hills Tennis Center. Thoeresz adds, “Starting at 6:30 pm we’ll present a LiveBall exhibition with “rock star tennis players like Derrick Rostagno and other pro’s. We’ll have pizza and drinks and everyone will have a good time.”
Bellamy points out, “Adding LiveBall to Cheviot Hills is like Bruce Springsteen coming up onstage and playing with U2. Come on out to the Cheviot Hills Tennis Center Wednesday afternoon. Get to know Mike and myself, watch the amazingly fast LiveBall exhibition, eat some Pizza and…. have fun!”
About The Ski Channel
Wikipedia writes: The Ski Channel is a Video on Demand Cable, Satellite and Telco television network distributed on Comcast, Time Warner Cable, DirecTV, Verizon FiOS, Brighthouse Networks, Cablevision, RCN, AT&T U-Verse and Cox Communications. It features mountain oriented sports, activity and lifestyle content and is devoted to year round mountain activities such as skiing, snowboarding, hiking, biking, backpacking, climbing and other mountain sports. The network launched on December 25, 2008. World #1 tennis doubles team Bob and Mike Bryan are investors in the channel.
Steve Bellamy started LiveBall in the mid 1990ies, trying to maximize fitness, enjoyment and efficient use of peoples’ time on a tennis court. The Tennis Channel called it in 2005, “Tennis meets aerobics with a rock-n-roll attitude.” They added, “LiveBall” is the toughest two hours of exercise you will get on a tennis court and the best investment that a tennis player can make in their game.”
About Shotgun 21
Bellamy is also the creator of Shotgun 21. The Facebook Fan Page for Shotgun 21 says, Shotgun 21 is a game played on a traditional tennis court, but scored and orchestrated more like ping pong than tennis. Bellamy explained the reason for starting Shotgun 21 was that he never had facilities with enough courts for large tournaments. So he needed to shorten the format, add prize money, and make it more interesting for players and spectators, and the idea for Shotgun 21 was born. The innovative format includes underhand serve, first to 21 scoring, no lets and no “winning by two”. Also, no age and gender restrictions.
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