With jeans, there are so many choices that it can become mind boggling. In order to reduce frustration levels, the designers have picked the high waisted “cigarette jeans” as the fall season approaches. Mixed emotions about the waisted jeans are bound to cause a slow seller turning into a best seller. Austinites love their jeggings, low risers, boyfriend jeans, with “breathing room,” stated Dora Salas, one of the many students that attend the University that were interviewed. While many agreed with Salas, there was a smaller group that could not wait to get a pair of high riser cigarette jeans. “They are so now. With a 70’s high waist cut, the jeans fit a bit differently. Hugging your body, yet being able to move in comfort, is hip. We need and want this change,” said Jean Sanger, a business major at UT.
While a significant number of students agree, the movement is “going to be a radical change.” Sanger and her peers want all style of jeans to be available. And retail stores such as The Gap, Old Navy, Urban Outfitters, Free People, and other small Austin boutiques will certainly make sure that a variety of style is offered. A buyer for The Gap in Austin explained that “it is time to have a different look to offer in jeans. It is a cycle. Now, we are accenting the high waist. While students and women of all ages will wear them, we recommend gracing your feet with heels. You will look thin and tall. People will admire how you look and thus the trend begins.”
Fashion trend setter and analyst, Becky Vasquez elaborates on the importance of adding the old with the new. Sitting at her desk in her Austin office, she says”last year we introduced the jeggings. Now it is time to alter those a bit and instead of low riser jeggings, we are promoting high waisted ones. The classic look of days gone by is entering the fashion scene. We have wonderful research results and I am sure, you will own a pair by September.”
Vasquez adds, “with the debt, consumer confidence falling, and hard times overall, the return to the look of when America had more disposable income is welcome. Perhaps for the baby boomers, the confidence will return. The generations that follow, do not want their mothers and grandmothers to look more chic than them. My bet is that the students in Austin will walk quickly to get a pair now. They may not realize their mother has a new pair in her closet already.”