Striiv, a Redwood City, CA-based fitness company, launched a device today that both health fanatics and video gamers will love – a handheld apparatus that combines one’s fitness goals with electronic entertainment.
Slightly larger than an Apple Nano, the high-resolution model is part pedometer, food tracker, activity monitor and handheld gaming device. Users can play games and make charitable donations to the organizations of their choice by increasing their physical activity.
By attaching the instrument to your keychain or belt, activity sensors track movement such as running, walking or going up the stairs.
Each step counts toward a donation to charity – Striiv is currently partnered with GlobalGIviing, an organization that makes clean water donations to South American children or helps youth in India attain polio vaccines.
The games on this apparatus are powered by the user’s physical exertion. You can also unlock bonuses and prizes for basic activities, like walking to work.
The company’s TruMotion technology is constantly working on the device. You can also connect it to your PC to upgrade various applications and games. You can even update your Facebook status.
Striiv’s co-founder David Wang believes that a variety of users will benefit from this fitness accessory, especially women. It will ship to buyers on October 15, but users can buy it now at www.striiv.com for $99.
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