Marketing through social media allows businesses to cast a wide net to catch a targeted audience. There is an untapped potential for customers and social media allows you to stay connected to your customers and quickly let customers know of new products available.
Small businesses should look at social media marketing as a progression. Duct Tape Marketing’s study, ”Let’s Talk Social Media for Small Business Version Two”, suggests jumping on the band wagon but be methodical about it and don’t proceed with the next tactic until you have the basics of each stage in place, recommending this order:
Step one– Integrate: use links to your social media profiles in your email signature, on business cards and in ads. Through Facebook and blogs, let subscribers sign up for a periodic business newsletter, keep your company name in the forefront of existing customers and for potential new customers.
Step two– Amplify: once you have your social media resources in place, cross your blogs with tweets, create events, archive your newsletter and discuss it on your blog. Also take advantage of the bookmark sites.
Step three– Repurpose: reuse what you’ve already created; just twist it to meet the media needs, such as creating a slideshow from a blog or stringing multiple blogs together.
Step four– Generateleads: this isn’t any different than any other method for finding leads, let the customers buy instead of selling to them.
Step five– Learn: accept that social media is here to stay with more to come. Study other company websites, read tweets, let others do the hard work and use that knowledge to make your marketing plans work for you.
When the Kitchen & Bath Industry Show was in Louisville, kitchens and bath manufacturers shared their experiences, finding social media marketing an increasingly indispensable tool by posting booth tours on YouTube, asking customers to stop by their Facebook pages to tag photos or using QR Codes to provide customers with videos featuring detailed specs on their products. http://www.kitchenbathdesign.com/print/Kitchen-and-Bath-Design-News/Soci…$5814
Manufacturers are often among the most cutting-edge when it comes to new media marketing strategies, social media is increasingly relevant to all aspects of the kitchen and bath industry. Since consumers have increasingly become computer savvy shoppers, they are spending more and more time researching projects and products online before beginning the in-person shopping experience.
Rev-A-Shelf LLC, a 33-year-old maker of cabinet storage and organizational accessories in Louisville is also active with social media to improve its marketing efforts. Live shows are updated on Facebook, and then linked to Twitter.
Social media is no longer a new thing; it’s a way of life and should be a part of every company’s marketing plan. Social media tactics have now become of part of everyday marketing’s fabric and should be considered as a part of every company’s marketing strategies.
Understand what you want to accomplish, develop a plan, ask other business owners, and learn from their successes and blunders. Through social media you can reach hundreds, if not thousands, of potential contacts and clients, all with the click of a mouse.