As I work with various small business owners here in San Antonio, I find that they say they want help, but it their actions do not always show that they will accept any help. I am sure this is true with most business owners. When it comes to putting things into action, they do not really follow through with suggestions, plans and goals that have been established and agreed upon. They pay me to help them make their businesses better but then they do not follow through with the action steps. There is always an excuse of one kind or the other. “Oh, I’m too busy getting this order done.” “My bookkeeper needs me to get them a copy of an invoice.” “I had to go to the bank and it took longer than I thought.” I mean really! Is this the best that they can come up with?
Maybe that is why they own their own businesses? If I were their employer, we would have a sit down one on one performance review and the results would go into their personnel file, documenting of the offense. It is no wonder that they are still struggling to make ends meet. We do financial analysis, make budgets and cashflow projections, business plans and they prove to themselves that if they did a., b. and c. that they could reach their goals but I just don’t see any action. It’s not rocket science, it is a matter of having a plan and working that plan, one step at a time. Large successful companies spend untold man hours planning and budgeting and refining those plans and budgets to help guide them for the coming year. Small businesses never seem to get that through their heads. They are too busy working for the business and for a small compensation instead of making the business work for them and provide them with a substantial income. It is so frustrating to me to meet with someone today and by the time I leave their office they have forgotten what we discussed or even while we are discussing the to do items they are worrying about some minute thing that probably doesn’t even matter, they are musing, “Oh, I need to remember to …..” This is what they are thinking. They are not paying attention to what has been discussed or why it was discussed or how it will help them down the road.
If you own a small business you need to listen to your advisors and act upon the agreed list of things to do. If you do not have an advisor, get one. If you don’t want to pay for one go to one of the several small business counseling centers and get some free advice. You owe it to yourself, your family, your employees and the community to make your business the best that you can make it.