Time to start counting down to one of the biggest shopping night’s of the year! In about a week, the highly-anticipated, third annual Fashion’s Night Out shopping extravanganza, on September 8th is set to take place. From Manhattan to Milan, fashionistas and their best gal pals, will hit the stores for high-energy, shopping events packed with fun, cocktails, goodies and the season’s hottest new duds. Here’s a peek of some of the activities that are set to take place next week in New York City. Afterall, it’s never to early to start planning!
FASHION’S NIGHT-OUT STYLE HAPPENINGS AND IN-STORE EVENTS
DKNY celebrates the DVD release of “Bill Cunningham New York” and New York Street Style.
Where: DKNY; 655 Madison Avenue; New York City
Time: 6:00pm – 11:00pm
DONNA KARAN’s Fashion’s Night Out event this year will debut the launch of Marisa Berenson: A Life in Pictures hosted by Donna Karan & Marissa Berenson.
Where: 819 Madison Avenue
Time: 5:30pm – 8:00pm
MERCEDES-BENZ & DEREK LAM
“Let Me C Your Style”- Mercedes-Benz and Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe. This Fashion’s Night Out, they will be hosting an open casting call for an awe-inspiring, effortlessly chic, confident, contemporary, style setter at the most stylish address in the world – 10 Crosby Street. So, stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”. The “Style Panel” will be comprised of judges Derek Lam, Model Hanne Gaby Odiele and Casting Director James Scully.
A DJ will be spinning beats inside and never-ending champagne/drinks will be flowing.
Where: DEREK LAM; New York City; 10 Crosby Street (between Grand & Howard Streets)
Keep your shopping energy on high for Fashion’s Night Out by heading to ESPRIT in Soho. The feel-good retailer will debut a branded street truck outside its Broadway location, plastered with images of Gisele Bundchen and Erin Watson from their new campaign. Stop by for 40% off bounce back cards to the store and grab some Sheets™ (www.takeasheet.com) for a much-needed energy boost.
DJ DL will be spinning tunes inside ESPRIT’s Soho store to keep the night’s celebration going.
Where: ESPRIT; New York City; 583 Broadway (between Houston & Prince Streets)
Time: 6:00pm – 11:00pm
DANNIJO is keeping Fashion’s Night Out happy, lighthearted and cool with their very own DANNIJO Ice Cream Truck! Parked outside DANNIJO’s Meatpacking District showroom, the designers will be inside the truck selling jewelry, iPhone, iPad cases, exclusive items and giving out free ice cream to anyone who makes a DANNIJO purchase. Swing by for sweet deals and sweet snacks.
Where: DANNIJO; New York City; 423 West 14th Street (between 9th and Washington Streets)
Time: 7:00pm – 9:00pm
HANKY PANKY will be customizing thongs and boy-shorts with RHINESTONES! Free with any Hanky Panky purchase!
Where: Bloomingdale’s; New York City; 504 Broadway (between Broome and Spring)
Located both in and outside of the Ace Hotel, HAVAIANA’S will be bringing a captivating taste of Brazilian culture to Fashion’s Night Out’s biggest block party. Each customer will have the opportunity to customize their own flip flops with “Make Your Own Havaianas.” These FNO sandals will be sold for $25 and $2.50 per pin with proceeds going to Opening Ceremony’s charity of choice. Guests will be entranced with the authentic Brazilian market feel as a traditional Brazilian Fortune Teller will be on-site to offer color aura readings to help consumers choose their custom color combinations for “Make Your Own Havaianas” as well as giving out Brazilian Wish Bracelets and Havaianas tote bags.
Where: 20 West 29th Street (Between 5th and 6th Avenues)
Time: 6:00pm – 12:00am
VICTORIA’S SECRET PINK
Come celebrate Fashion’s Night Out 2011 at the Victoria’s Secret PINK’s SOHO store. Enjoy a DJ’s upbeat tunes and receive a free limited edition panty with any PINK purchase while supplies last.
Where: Victoria’s Secret Pink; 565 Broadway (on the corner of Prince Streets)
VIA SPIGA, will celebrate Fashion’s Night Out 2011 in their Soho boutique with the following offerings for the evening:
- Gelato Bar: Provided by Pop Bar (http://pop-bar.com/), a special Via Spiga Gelato Bar will offer a unique selection of flavors to customers shopping in-store.
Free gift with purchase: Customers who make a Via Spiga purchase during the event will receive a branded set of three custom Essie nail polishes in the Via Spiga Fall color palette (gray, raspberry and mulberry).
Tweet-Up Giveaway: Customers in-store and on-line will be asked to tweet why they love Via Spiga on Fashion’s Night Out for their chance to win a free pair of shoes or boots. There will be a total of five winners, with one winner announced each hour of the night.
Where: 487 Broadway (between Broome & Grand Streets)
Time: 6:00pm – 11:00pm
Love Rachel Zoe’s picks for Piperlime? Then be sure to check out the site, Piperlime.com at 6:00pm, on September 8th for an exclusive online event. Witness the reveal of Piperlime’s exciting new lineup of celebrity guest editors. Be one of the first to shop the editors’ new picks and score a special treat in honor of Fashion’s Night Out while supplies last.