Film of today is on 3D overload, but the upcoming Shark Night 3D might be one of the few examples of 3D done right. To entertain.
3D is best seen on a large screen, like an IMAX. Many Minneapolis theaters claim to have IMAX, but only qualify for that title by the bare minimum – having a curved screen, but not at the size one usually associates with IMAX.
An IMAX experience is going to Valleyfair for the 490 seat Pepsi IMAX® Theater. It is rare for them to show a blockbuster – currently, they are showing The Ultimate Wave Tahiti – but that experience is more engaging in 2D than 3D ever is at lesser IMAX theaters.
So why pay extra money for a lesser experience?
Few films are worth the higher ticket price, but Shark Night 3D might be one of the exceptions, as long as those going understand exactly what they are getting into.
When Piranha 3D came out, James Cameron responded very negatively.
“I tend almost never to throw other films under the bus, but [Piranha 3D] is exactly an example of what we should not be doing in 3-D. Because it just cheapens the medium and reminds you of the bad 3-D horror films from the 70s and 80s, like Friday the 13th 3-D. When movies got to the bottom of the barrel of their creativity and at the last gasp of their financial lifespan, they did a 3-D version to get the last few drops of blood out of the turnip. And that’s not what’s happening now with 3-D. It is a renaissance—right now the biggest and the best films are being made in 3-D,” Cameron said, as reported by Slashfilm.
Some fans wondered if Cameron was paying attention, because doing “a 3-D version to get the last few drops of blood out of the turnip” is exactly what has been happening. It is not only the ‘best’ films being made in 3D. Everything is 3D, and usually without adding anything to the film. Avatar may have been an exception, but Cameron is vastly mistaken if he thinks there is some new revolution that is anything other than trying to get extra money out of consumers.
Piranha 3D did things right because it knew exactly what it was, and Shark Night 3D, set to come out this Friday, September 2nd, is heading the same direction. At least going for the gimmick is being honest, and allows the audience to have some fun.