Erstwhile Massachusetts Governor Mitt Romney has long been the front-runner for the Republican nomination. According to two recent polls, Romney continues to lead the pack of declared and potential nominees. Last Thursday a Fox News had Mitt Romney at 17% ahead of the rest of the field. .
And a more recent still Gallup poll also has Romney leading with 17%.
Romney is also the most successful fundraiser among all declared Republicans. In the second-quarter, his campaign raised nearly $20 million. Part of that total was a one-day Las Vegas phone-bank manned by 400 supporters which raised $10 million. Romney’s war chest is far ahead of the rest of the field, which all report roughly $4 million or less.
And now the presumptive nominee may boast about another lead: social media. According to a social media tracking website, Romney leads all Republican candidates in social media activity related to his name. OhMyGov tracks the pattern between a candidate’s media mention and the social media that responds to that, say haghtags on Twitter.
“According to OhMyGov Media Monitoring, presumptive Republican frontrunner Mitt Romney is not only the most financially supported of the 2012 candidates but the best positioned in terms of social media at this point in the race,” ohmygov.com stated on its webpage.
Social media is increasingly vital in American politics as candidates use it to increase name recognition, rally supporters to the voting booth and fundraise. And social media is a cheaper way to increase a candidate’s profile than, say, the traditional methods of campaign flyers or advertisements. Money processed through online donations also saves the campaign the expense of fundraising dinners.
Romney ran in 2008 for the nomination, but lost to Arizona Sen. John McCain. This season he has been consistently touted as the front-runner, thus far.