Love fashion and beauty magazines, but hate lugging them around? Then My Beauty Adviser is the perfect compromise for ladies with an iPhone or Android phone.
After you download the free app from iTunes or Android Market, a new issue of My Beauty Adviser is sent to your phone as an update bi-monthly.
There are about eight new articles each month focusing on hair and makeup tips and tricks, beauty trends, product recommendations, and fitness ideas. July’s issue contains the following topics: “6 Sneaky Ways to Look Thinner by Tonight,” “Beauty How To: The Swirl: Get the Look,” “Q&A with Queen Latifah,” “What’s in Your Makeup Bag with Pat McGrath,” “What Does Your Lipstick Say about You?,” “Wedding Ready!,” and “4 Ways To Look Your Best Post Workout.”
Each article is short—no one wants to read 1,000-word stories on their phone screen—and is provided or sponsored by the company whose products are being touted. For example, in “6 Sneaky Ways To Look Thinner by Tonight,” author Charla Krupp is quoted a couple of times and a link to her latest fashion book is at the end of the article. In “What Does Your Lipstick Say About You?,” no specific products are mentioned, but the illustration up top can be swiped over to reveal a Cover Girl ad. So, these articles are really advertorial and any product recommendations should be taken with a grain of salt.
Another section of My Beauty Adviser takes you out of the magazine and into your Profile. In this area, you complete quizzes, or Consultations, about your hair, makeup, and skin care preferences so My Beauty Adviser can provide customized product suggestions for you. When you begin the consultation, the app lists who has sponsored the quiz so you know whose products you will be suggested to purchase. Profile also allows you to log into Facebook and change your notifications settings.
Explore shows you a variety of beauty items. You can read info about the products, read and write reviews, and choose the products for you. You can Browse Products in makeup, skin care, and hair. There are a pretty good amount of reviews for each product and they are written by other users and are not part of the advertorial. One of the coolest features in Explore is the Barcode Scanner. Let’s say you are at the store and you need new shampoo. You’ve found a bottle you’d like to try, but are unsure if you’ll like it. Just open Barcode Scanner and take a picture of the products barcode on its bottle. Then the app pulls up product info on that shampoo. The only caveat? In My Beauty Adviser, it will only recognize Pantene, Cover Girl, Olay, and Clairol products. The regular barcode scanner in your phone will pull up anything, making what could be a really awesome feature almost worthless (unless you really love those four brands). Voice Scanner lets you text, email, map, and navigate by speaking instead of typing.
The final section of My Beauty Adviser is Beauty Bag. This section holds all the products you’ve chosen from your consultations and lets you Learn More, Mark as Purchased, or Add a Note for each product.
My Beauty Adviser is a fun, informative app. Does it replace Vogue? Not by a long shot, but it does provide great beauty tips and tricks. The product information is limited since it only recommends sponsored items, but it is still worth the time it takes to download and play with it.
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