Plans for the 2012 Youth Winter Olympics have brough this Examiner to the winter sports paradise of Austria. But the sports event of the month is a summer sport — with an American accent. ReMax is the proud sponsor of Austrian Radio’s annual high altitutde cycling contest in the resort of Bad Ischl.
This picture perfect event takes place in the historic summer residence of Austria’s former imperial court. The Alpine village setting is ideal for high altitude training and offers the ultimate high altitutde challenge. This setting rivaling the best scenery of the Tour de France and Giro de Italia promotes a positive image. The backdrop of mountain peaks and picturesque chalets is also a good match for ReMax’s vacation home marketing programs.
While this event has long been a national favorite, it has recently grown in tandem with the globalization of the sporting world. Riders come from as far away as England to test themselves agalinst local favorites.
ReMax passed the sponsorship test with flying colors. Its banners looked practically imperial flying in a light breeze. Austrian Radio’s coveraged made sure ReMax was recognized as the sponsor about once a minute, insuring 100 percent name recognition by the end of the event.
ReMax’s classic and classy approach to sports marketing was complemented by more innovation by HTC. The former “no-name” cell phone company is making a name for itself as the high speed sports sponsor with a strategy of sponsoring the top ranked cyclists with no limits. This is achieving measurable success with cycling fans worldwide. Sports sponsorship success is transforming HTC from a “no-name” to a well known name.