There is a new gluten-free bread about to hit town called Genius Bread. Genius bread comes in white and multigrain and it is being made and distributed by Glutino Foods. This is a shelf-stable bread that is good for eight days on the counter and is meant to be eaten right from the package with no toasting.
Genius bread has been available in the UK for quite some time, but Glutino is producing the bread here in the U.S., so it isn’t the same as what is currently available in the UK. Fortunately, a Twitter friend is sending me a loaf of the bread, so I can compare the two and see what is/isn’t different.
Genius is a full-size sandwich bread, which is much larger than Udi’s and it has more slices per loaf and only a few more calories per slice (80 vs. 75 for Udi’s). It is a very soft bread and it squishes when you pick up the loaf; however, the fluffy nature of the bread makes it a bit fragile. About half way through the loaf the bread started to tear very easily when trying to remove it from the package.
It is a very moist bread that makes regular sized sandwiches. This Examiner preferred it slathered with mayo and topped with Applegate Farm’s turkey bologna. The mayo spread on just fine, but the bread tore when we tried to spread on peanut butter. This Examiner didn’t care for it once it was toasted, as it tasted crunchy on the outside and hollow in the middle
It is nice to have a new soft, shelf-stable gluten-free bread, but why is it so fragile? In my opinion, this bread wouldn’t hold up if it was packed for a trip, which is quite disappointing. Why aren’t they just importing the bread that is being made in the UK, which we have heard is just incredible? This Examiner hopes they are just working out the kinks and the fragile nature of the bread will improve over time.
Glutino products are distributed to Safeway, Target, Walmart and Whole Foods Market in the US, so look for Genius to hit the store shelves of your favorite store soon.
Have you tried the U.S. version of Genius Bread? What did you think?