Dani, Más Ahorro and Family Cash, the cheapest chains to buy and Sánchez Romero, the most expensive, according to OCU


A Spanish family can save an average of 1,073 euros a year in the shopping basket, 10.5% higher than 2020, depending on the establishment where you buy, according to a study by the Organization of Consumers and Users (OCU) on the cost of the shopping basket.

The Alcampo hypermarket in Murcia is the cheapest establishment in Spain of the supermarkets visited by the OCU, while by chains remains Dani, followed by the novelties of Más Ahorro, Family Cash, and Tifer, as the most affordable, as reported by Europa Press.

The establishment of Sanchez Romero in La Moraleja (Madrid) remains the most expensive in Spain to fill the shopping basket, followed by the chains Sorli Discau and Supermercado Plaza.

Sanchez Romero has sent a statement noting that the study of the OCU “does not consider the characteristics, category or brand of each product or associated services, but equates incomparable items, only for its price”. He also recalls the supermarket chain, which acquired El Corte Ingles a few months ago, “has no distribution brand or private label and the report weighs this fact negatively, as it compares the prices of leading manufacturer’s brand products with those of own-brand products from other supermarkets”.

Jerez and Almeria, the cheapest cities

According to the OCU, the cities where it is cheapest to shop are Jerez de la Frontera, followed by Almería, Castellón, Puertollano, Zamora and Ciudad Real. On the other hand, Las Palmas de Gran Canaria repeats as the most expensive city at national level, followed by Getxo, Palma de Mallorca, Barcelona and Alcobendas (Madrid).

By autonomous communities, Valencia and Murcia are the cheapest regions to fill the shopping basket, while the Balearic Islands, Canary Islands, Basque Country and Catalonia are the most expensive.

The report shows that the pricesThe OCU has already detected an acceleration of the rise in food prices in recent months in basic products such as eggs, milk or chicken and rabbit meat, due to the increase in the price of energy and fuels.

The spokeswoman for the OCU, Ileana Izverniceanu, has warned that the rise in electricity, which on Wednesday recorded its highest ever, will impact “much” on the products in the shopping basket and supermarkets.

“We know that there are chains that are not moving everything to the consumer, but everything has a limit. We fear that this fall and winter will have a greater impact, because we are talking about very basic products that can not stop buying them,” he warned.

Izverniceanu has acknowledged that the measures taken by the Government have given “a little breathing space” to Spanish families, but believes that “it is little” because electricity prices will continue to rise in the coming months.

Drop in fresh food

The study shows that branded products have risen on average by 1.1%, almost the same as the white label, 1%, while the most significant declines have occurred in fresh food, with an average of 2%.

In this way, only four chains among the large firms have raised prices such as E. Leclerc, Más y Más, La Plaza de Dia and Dia Maxi, while the rest have lowered them, with Consum and El Corte Inglés being the ones that have most reduced the price level.

The study highlights that the possibilities for savings vary greatly between cities, depending on where the purchase is made. Thus, the maximum saving is achieved in Madrid and reaches 3,532 euros, thanks to the great diversity of commercial offer that has the capital of Spain.

On the other hand, Puertollano (Ciudad Real) is the Spanish city where it is most difficult to save, as there are only 325 euros between the most expensive establishment and the most expensive one. and the cheapest.

Hypermarkets are the cheapest shopping format, closely followed by regional hypermarkets and discount formats, which are the best option in the economic basket.

In this way, Alcampo is the cheapest option for shopping in 23 cities in the study, followed by Mercadona in 17 cities and Supeco, in eight locations.

The 2021 supermarket price study also reflects that the prices that have risen the most are sunflower oil, with an increase of 44.4%, followed by Red Bull (15.9%), ketchup (15.2%) and coca-cola (14.3%), in the case of soft drinks the increase is due to the change in the VAT tax level, which went from 10% to 21% and has been passed on to consumers; while the products that fell the most were lemons (-25%), mustard (-24.1%), cauliflower (-16.7%) and oranges (-15.1%).

The report has analysed a total of 160,976 product prices after visiting 1,103 establishments in 65 Spanish cities as well as the Internet.

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