Good day readers. Summertime is always fun and so is a good Happy Hour. One might recall we visited the Peoria Pines Country Golf Club located in Peoria, Arizona, to examine the Happy Hour experience they had put together for Happy Hour enthusiasts alike to come in and enjoy(see “Golf Courses Do it Too”). But golf course or no, Happy Hour is Happy Hour and if a business is going to have one, they should at least make it worth the visit. How do you do that,,, with a lively staff, media entertainment, signage, discounts, preferably a Happy Hour mini menu as well as the famed chalkboard. A business needs to show support of sports teams whether it be soccer, lacrosse, football, baseball, or what have you. A bar has to take a stand and get behind a team. This is the greatest inviter for conversation and all regular customers will have some conversation about the teams that the bar favors,,, regularly. Giveaways and monthly contests are attractive always. Appreciation nights and T-shirts with the Peoria Pines logo on it for retail sale would be not only a novelty, but something to establish the core, something to give heart to the name of the place. Hanging T-Shirts with the house logo on them in strategic locations around the bar would add to the establishment of who they are. Customers wearing T-Shirts with the house logo on them is great advertising. Mugs for sale with the logo are a huge plus, but not the mug club thing. Numerous places have tried it, and having examined Happy Hour at many an establishment, it has not been a hit ever. In fact, it would be smart to pull it down if an establishment has a mug club going. These are just some of many suggestions that we, as examiners have seen, work very well. Remember, Happy Hour is a tool. A bar must wield that tool to its advantage.
The restructure of Peoria Pines included the whole operation including the food and beverage services. A new management staff had come on board last year to take the bull by the horns and make their program work. They had players determined to make a difference and determined to get the word out that besides being a wonderful golf course, Peoria Pines does have a reputable restaurant/tavern. Happy Hour at Peoria Pines was from 11 to 7 Monday thru Friday at the time we visited last. Having moved forward, this year Happy Hour is still from 11 to 7 Monday thru Friday. Those hours of operating Happy Hour are a good call and those hours say, “We got some Wow in our Happy Hour.” No need for change there. We recall that the Happy Hour prices on our last examination were less than optimal and not very desirable. There was no hype, there was no signage. There was no music to listen to nor sporting events to listen to and watch which made the feel of the experience somewhat library like. The monitors were on but no sound and the guy running the bar was saying the music system was not working properly. We as ‘examiners’ know that a quiet bar is a dead bar whether there are many patrons or one patron. It’s all about atmosphere. There were nachos on the board to fulfill the Happy Hour appetizer quota. Overall, there was not much going on and not much happy at Happy Hour. At the time, the man behind the bar explained that in the future, Peoria Pines would be in full swing overall with the new management running the new show. Including Happy Hour, we were to expect good things from Peoria Pines and a great new atmosphere. So Peoria Pines was owed a revisit.
Along with new Happy Hour prices that are competitive across the board and very special well prices that go as low as $1.99, Peoria Pines has come out this round swinging. They have new very large screen flat screen monitors and the objective is to be able to see one and have a good view from any location in the tavern seating area. That objective is a good call. The sports season has come around including college sports. Peoria Pines intends to give people a good place to get away to and have some good sports and good drinks with very good price points. We will see if maybe a Happy Hour menu will follow including Happy Hour appetizers. There were no signature drinks to comment on but perhaps in the future, Peoria Pines will jump on the band wagon and get a drink or two that is unique to their establishment further tightening their reins on the whole Happy Hour concept. Peoria Pines on the revisit gets credit for making positive changes which work toward building a customer base and a reputation for a great sports atmosphere and a great place to be for not only Happy Hour, but for popular sporting events. Peoria Pines has risen considerably from their last score (see “Golf Courses Do it Too.”) to a 6.75 on our happy meter which runs from 1 to 10. See you at the next spot.