According to Ford Motor Company’s official sales figures, Ford sold 21,385 Focus models in June. Unfortunately, Ford was able to produce fewer than that number of Focus dashboards at its Saline, Michigan parts plant.
According to reports published over the weekend by Associated Press, the equipment that produces the “skin” on the fast-selling Focus dashboard can’t produce an adequate number of quality parts on a consistent basis. As a short term fix and to keep assembly lines moving, Ford is shipping dashboards in from a plant in Europe.
The Fiesta and Focus have become the fastest-selling models in Ford dealer showrooms. Ford’s two all-new small cars combined for 26,920 sales in June, up 66 percent versus a year ago. Fiesta sales were 5,535, and Focus sales were 21,385, up 41 percent versus a year ago. Ford’s total June sales totaled 194,114, up 14 percent versus a year ago. Ford cars and utilities posted the largest gains, while trucks also posted increases, rebounding from May, according to a Ford press release.
Fuel economy driving sales
As gasoline prices continue to climb, demand for fuel efficient cars continues to be strong. According to EPA estimates, the 2012 Focus is estimated to get 28 mpg city, 31 mpg city/highway and 37 mpg highway.
The 2012 Focus I own is getting about 27 mpg in the city and 40 – 42 mpg on the highway. When a car exceeds published fuel economy figures, that’s something to cheer about.
“The Fiesta and Focus are driving Ford’s retail share gains in markets beyond our traditional geographic areas of strength,” said Ken Czubay, Ford VP of U.S. Marketing, Sales and Service. “In California, Ford’s retail share is the highest since 2006. We also have seen gains in the East and Southeast.” said Czubay.