I like whitening my teeth. But what I don’t like is the pain that often comes along with teeth whitening. My teeth are crazy sensitive, so I’m really picky about what kinds of whitening products I use. The whitening strips I’ve bought at the pharmacy and grocery store have tended to cause me pain, so of course I abandon the strips halfway through and never achieve the promised level of whiteness ’cause it hurts too much to finish. Luckily, I’ve found a solution to this problem–or, more accurately, I’ve found a whitening product that is painless for me to use.
Colgate’s new Optic White toothpaste features the same ingredient that whitening strips use–hydrogen peroxide. But its concentration of hydrogen peroxide is less than–and therefore gentler than–the amount used in whitening strips. The toothpaste’s deep whitening power works to help whiten teeth from the inside out. The toothpaste also contains silica to help remove surface stains from teeth. The Optic White formula is made with enamel-safe abrasive technology, so you don’t have to worry about damaging your teeth while you’re brushing them. Plus, it’s an anticavity fluoride toothpaste–while it works its whitening magic, it’s also helping to keep your mouth healthier and your teeth really clean!
Colgate Optic White promises whiter teeth after one week of using the toothpaste–I’ve noticed my teeth appear whiter after having used this product a minimum of twice a day, every day, for a week. I enjoy using Colgate Optic White to whiten my teeth in a non-painful way. Colgate also notes that, based on a four-week clinical study, whitening improves each week with continuous daily use of the toothpaste.
Optic White is available in a Sparkling Mint flavor, which is a fresh mint flavor that sometimes actually has a little bit of a mouthwash-y aftertaste to it–it’s refreshing and leaves me feeling confident that I’ve used a quality product to brush and whiten my teeth.
Colgate Optic White will be available in drugstores, grocery stores, and mass retail stores beginning in September. Suggested retail price is $4.29 for the 5.5 oz. toothpaste and $3.79 for the 4 oz. toothpaste. While you’re at it, pick up the Colgate 360 Optic White toothbrush ($4.49), which features little whitening cups to hold the toothpaste, helping it better remove surface stains; effective bristles that clean hard to reach places and help polish teeth while brushing; and a tongue and cheek scraper, conveniently located on the back of the brush head, so you can keep your entire mouth clean and healthy.
Get more informatioon on all of Colgate’s products at Colgate.com.
Disclaimer: Products and services mentioned in this article may have been given to the author for review consideration. In no way does this affect the integrity of the article or the opinions and/or facts of the products discussed therein.