With the ever increasing rise in the popularity of smartphones and tablets businesses are stepping up their mobile presence and making all types of deals to compete for customers. One of the biggest incentives to cater to the new generation of mobile customers is seeing what has happened to some businesses that don’t make the effort, Hollywood video, or just make the move too late, Borders and Circuit city.
One example of a business catering to the mobile generation is Seattle-based Nordstrom, which created a mobile website back in June, announcing that starting yesterday they would eliminate all shipping charges on all online orders and returns. Last year at the holiday season Nordstrom also went out for the mobile generation by introducing a mobile app and install free wi-fi in their department stores.
“Free shipping is reflective of how customers increasingly want to shop online and we hope this change makes it easier and more convenient to shop with us,” said Jamie Nordstrom, president of Nordstrom Direct.
Another way that businesses have competed for your mobile business is buy increasing the their online advertising and promotional budgets. Most of the savvy businesses are aware of the fact that those sought after mobile customers are going to be looking down at those mobile devices and not at billboards. They also realize that if a person is looking at their mobile device they are more likely to be on a social network, such as Facebook, rather than on that businesses site so to get your attention they are going to advertise on that site, with a promotion or daily deal, to get you to their site.
Once they get you on their site that business know that is only half the battle and the next step is to keep you there with special offers, 3-d modeling if it is a clothing store, maybe a promotional game, or some other gimmick that will appeal to the mobile consumer.
Yet another way still is the use of specialty apps that can make the shopping more interactive. These might include bar-code scanners for comparison shopping, credit card apps so that you can use your mobile device to pay, a menu app so go can order without leaving your seat or qr codes that can give additional information when scanned.