Nintendo is slashing the price of the Nintendo 3DS. The 3DS was launched back in March and was originally selling for $250, now it will sell for $170 starting August 12. The system has not been selling up to expectations, with just over 830,000 sold in the U.S.
At a company meeting, Nintendo President Satoru Iwata explained that in addition to the price cut, company executives will be taking pay cuts, including a huge 50% pay cut for Iwata himself. Iwata also hopes that the discounted 3DS systems will sell strongly enough to help the sales of this fall’s big titles, such as Mario Kart 7 and Super Mario 3D Land.
If you were one of the few who already dropped $250 on the 3DS, Nintendo is offering 20 Virtual Console games, free of charge, for anyone who connects their 3DS to the Nintendo eShop by August 11. This will enter 3DS owners into the “Nintendo 3DS Ambassador” program, though no other perks were announced.
Iwata also announced that the cut will mean Nintendo will be losing money on each console made, due to manufacturing costs. While this is common for PlayStation and Microsoft consoles in the early part of a life cycle, Nintendo has typically been the exception, making money throughout a sales period.