A new online resource is available in central Kentucky, Momseveryday.com. While there already exists a plethora of parenting websites in the Lexington area, new parents always welcome relevant resources which will expand their knowledge base and allow networking with other parents of like mind. While Momseveryday.com offers clean lines, easy navigation and readability what it lacks is genuine relevant content.
The main page opens to a simply drawn map of the U.S. with regional links leading to various cities and regions. The one of which reads “Central Kentucky” leads to the page for the Lexington area. In case anyone has forgotten the nations tendency towards genderization of the fairer sex, Momseveryday.com is a stark reminder, repeatedly drawing on stereotypical offerings such as loosing the shameful “baby weight”, finding a sewing class, or coupons to the nearest botox salon. Just to make things even, there is a small link wedged into the right side of the navigation bar labeled “Dad’s corner”, which links to a blog page topped with a wooden plank emblazoned with the words “No girl’s allowed”, which contains nocuous blogposts about what its like to parent on the weekends.
Offering both a Twitter feed and a Facebook page the somewhat bland advice and quotes continue on each page. The biggest weakness of the site is that the articles are not localized. Starting at the main site the viewer is allowed to pick the relevant region, ranging from Reno, Nevada to South Central Kentucky, all containing the same featured content. Each region seems to have its own administrators, and the advertisements are localized. Lexington’s site seems to be sponsered in part by Oak Factory Outlet, as the name recurs multiple times under various headings on the navigation bar. With time this site may eventually come into its own with relevant offering to the area, but for the time being it comes across as not much more than a place holder with plenty of ad space.