When Gelie Akhenblit founded NetworkingPhoenix.com (www.networkingphoenix.com) in 2008 she knew she had a great idea, but she could not have known how much attention her efforts would garner in the Valley of the Sun business circles. Direct evidence of the soundness of her concept of marketing networking events comes up several times a year in the mass networking events she hosts called her signature events.
Her latest event, on August 29, 2011, topped all others as more than 2,000 attendees mixed and mingled for success at the Talking Stick resort in Scottsdale, Arizona. Amanda Collins of the Grammar Doctors (www.grammardocs.com) was there and filed a rather detailed report of the goings on.
She talks about Dave Sherman’s Networking 101 talk where he encouraged networkers to build relationships and get to know people before getting the price sheet out. Sherman is a widely known and respected networking expert and public speaker from the Phoenix area. Collins said Sherman’s relationship first idea is widely accepted as only two people approached her during the signature event to ask her to buy something.
Scores of NetworkingPhoenix.com volunteers greeted attendees with information and smiles throughout the evening as the crowd networked and visited the many booths at the resort. Table displays are always a big draw at the event. There were many new offerings, according to Collins such as the Reyactive Chamber and AZTV booths.
Collins said as usual the event hosted a wide range of personalities and talk all designed to add to relationships and build business good will to help small businesses grow and prosper in the Valley of the Sun. There was the Mad Hatter, Lynwood the cardiologist, a person in a wolf costume and a group of people wearing shirts that beckoned people to ask them about making money.
Collins noted Talking Stick was an excellent venue for the quarterly events put on by NetworkingPhoenix.com. It had golf cart shuttles available from the parking lot and, of course, a chance to sneak away from the event to play on the 25 cent slots. But, as she pointed out, the true nature of each signature event is the chance to add to the relationship development list and down the road add new prospects and customers.