This past spring an old friend in Toronto named Sabina got a new job. Her new title became mom when she gave birth to a baby daughter. Like many new mothers, becoming a parent can be overwhelming with plenty to learn in a short time. Women today have busy schedules and like the saying goes – kids don’t come with an operations manual. Luckily, there are experts out there like Rosie Pope, star of Bravo’s Pregnant in Heels and the one and only maternity concierge. Pope runs a busy empire while raising her two young children. Pope brings to her business an impressive resume as both a trained ballet dancer and past Presidential Scholarship recipient at Columbia University. She first came to the U.S. to study neuroscience before launching her unique brand of maternity consultation services. Her business was created when Pope became a mother. Today she owns a maternity boutique store in New York called Rosie Pope Maternity and MomPrep, a service for expecting women and other new moms. For more on Rosie Pope’s maternity concierge services visit her website at rosiepope.com.
1. How much does your neuroscience background influence your business?
I think my love of research comes from my science background which stands me in good stead for seeking and finding the best experts and materials for our clients at MomPrep. Plus, being good a math helps a lot when it comes to getting those maternity patterns to fit well!
2. What can a pregnancy concierge offer to women who don’t have mothers or sisters who can support them in a pregnancy?
I think a lot of families are so spread out these days that we don’t have a sister or mother necessarily close by to help with our babies or teach us how things are done. A maternity concierge and the classes we offer at my MomPrep studios allow moms and dads to gather these skills that in the past had been handed down in families. Everything from what may happen in labor and delivery to baby CPR and breast feeding all the way through to help designing your nursery and photography classes to take better pictures of your children.
3. I love that you are a working mom. How do you balance demanding clients with being there for your young children and husband?
Balance is extremely difficult to find. It is all about making a schedule that allows me to be with my kids and also fit in all the work I have to do. It often means working late into the night but I make sure I am almost always there for dinner and bath time. Being able to put my kids to bed every night is so important to me (and them)
4. How do your NYC area clients find you and are you as selective with whom you work for? Before the show what drove your business?
People find me by word of mouth (or word of “mom” as people say). Obviously now we get a lot of calls because of the show and so I have to decide which clients I take on and which I don’t. There simply aren’t enough hours in the day to take them all on.
5. For non-NYC area moms-to-be, what aspects of your services can they still access?
Non NYC moms can shop online and we are beginning to upload digital content from our MomPrep classes into our website. They are also able to ask myself and my experts questions on our website and be part of our community. We will also be expanding to other cities next year ;)
6. How do you deal with postpartum moms? Do you work closely with their doctors?
After the baby or babies are born my clients usually keep in touch and continue to take classes at MomPrep but don’t require the same level of concierge services so I am more there to lend an ear and support than actually work with them. I usually become rather close with my clients because it is such an intimate journey so it is great to keep in touch.
7. When you expanded into classes and other programs, how do you decide what to add to the concierge menu?
I keep my finger on the pulse as to what my clients want. Usually a concierge client will ask for something like a nursery and then I take that request and turn it into a more affordable class at my MomPrep studio. So I often use my concierge clients as inspiration for my studio classes.
8. Is there any criteria you use when finding and hiring business partners, such as a nutritionist or trainer?
Qualifications, Quality and experience are key. I want all of our experts to truly be experts and not to have just taken a course but really be trained and active in their fields.
9. Are there any myths you want to dispel about the people who hire you? Becoming a mom is a major life event and can be frightening to even the most confident women.
Yes, all of my clients underneath it all just want to celebrate their pregnancies and be good parents. Perhaps their requests seem outlandish but really if you analyze why they are asking me to do the things they do it is because in someday it will ease their anxiety or truly help them prepare as parents. If I don’t think these are their true intentions I won’t take them on as clients.
10. Do you plan to be available to non-NYC area clients in the future?
Yes – later this year.
11. How would you say motherhood is different now than in say the 1950’s when less mothers worked outside the home.
We have less help from family these days. Families are often spread across different states and the generation of grandmothers who raised many children and are around to help are few and far between. Often grandmothers today are still working and don’t have the experience their mother’s had. For that reason parents are searching for more formal education and guidance as parents than in past generations.
12. Your business is pretty unique. Were there maternity concierge professionals before you?
Never met one ;)
13. How far do you think prenatal care has come in the last few years? Especially with more older first time mothers.
Prenatal care is amazing in the United States but there have been a lot of gains and some losses. I think the doctors and procedures are amazing but sadly midwives are used less and less and the postpartum care seems to have declined due to the lack of midwifery for most new moms.
14. What do you most want BRAVO to teach women about becoming mothers through your show?
It’s not always easy but it is an amazing privilege that I hope every woman who wants it is blessed enough to have.
15. Where do you see your business in a few years now that the show had brought you a national and global audience?
I want to be part of as many moms lives as possible, providing services across America, online and globally.