Without exception, businesses run by the numbers. Business decisions – right or wrong – are the direct result of interpolating and extrapolating the numbers.
An interesting website, choosemilwaukee.com, offers a smorgasbord of data and statistics relevant to Milwaukee County and the ‘7-county’ region, including Kenosha, Ozaukee, Racine, Walworth, Washington and Waukesha counties.
What can be learned from the Milwaukee County (and city) data that could resonate with decision-mode businesses?
While population growth in Milwaukee County in total remained flat from 1990 to 2009, municipalities showing steady growth in population are the Cities of Franklin, Greenfield, Oak Creek and St. Francis – the South Side. These would be areas for businesses looking for expansion and potential employees.
Speaking of the labor force, unemployment for Milwaukee County has been at 9.6% for 2009 and 2010. According to the Bureau of Labor Statistics, unemployment in May 2011 covering the Milwaukee-Waukesha-West Allis metropolitan area was 8%. This number indicates that employment is up a tick, although looking at the non farm wage and salary employment statistics by industry, it’s hard to tell exactly where. The most current statistics for graduation information listed in the choosemilwaukee.com data, 1990 to 2000, indicate increases in some college with no degree, Bachelor’s, and Graduate or professional degrees. Based on that data, this bodes well for employers looking for a more educated, white-collar workforce.
The education and health services sector payroll statistics outpaced all other sectors from 1990 to 2009:
· Education – 8509 to 17,073
· Health care and social assistance – 58,708 to 85,509
Education and health services enjoyed a 21% increase while the majority of other industries were steady or declined. Not surprisingly, major private sector employers are Aurora Health Services, Froedtert and Medical College of Wisconsin, Children’s Health System Group, Columbia/St. Mary’s and Wheaton Franciscan Healthcare. The list rounds out with Northwestern Mutual Life Insurance, Marquette University, We Energies, Rockwell Automation and FIS.
Additional compelling Milwaukee Region versus comparable metro area rankings indicate:
· Milwaukee enjoys one of the lowest commute times (22 minutes, on average)
· Milwaukee is near the middle in the cost of living index
· Milwaukee’s total crime per 100,000 population is right in the middle
· Six Fortune 500 companies are headquartered in Milwaukee metro
· Milwaukee region is 6th highest in per capita income (San Jose, Baltimore, Minneapolis/St. Paul, Chicago and Pittsburgh are #1 through #5)
Based on the statistics presented by choosemilwaukee.com, Milwaukee’s numbers stack up well against comparable metro areas.
What hasn’t been considered are government and taxes…that’s another story!
Gail is a Milwaukee marketing examiner. Please click on the Subscribe button above if you wish to continue receiving articles from Gail. She’d be thrilled if you did.