You know that lemonade version of MGD 64 Light Beer that MillerCoors introduced a few months ago?
No? You’re not alone. The brewer has discontinued the product due to consumer apathy.
“Winning in beer requires testing the bounds of the market with innovation,” a company official wrote earlier this week in an e-mail to MillerCoors distributors. “With that commitment, however, comes a recognition that not every innovation will succeed. That is the case with MGD 64 Lemonade, so we have decided to discontinue this line extension.”
Miller plans to buy back whatever existing retail stock it can.