The ignition is Justice League #1, and DC Comics launchpad has been the neighborhood comic books retailer.
Beyond regular business hours, lines of comics enthusiasts waited at the front of their usual comic stores or digressed this one night. All for a nationally held theme party marking over seventy years of DC Comics history folding into mostly bygone archives under a new era of 52 first issues.
Baltimore’s Collectors Corner has only 80 approximate Justice League issues left on the shelves following Tues. night’s Midnight Release Party and the immediate succeeding New Comics Wed.
The store sold over 300 copies.
Owner Randy Myers estimates more than 50 customers were at the store during the midnight until 1:30 a.m. hours.
After effects from Hurricane Irene are still a factor in Maryland’s capital. Myers notes “a larger turnout” would have been numbered for the event, but “there are people in Baltimore still without power in their homes”.
“All of Sunday, all of Monday we didn’t have power [at the store]”.
Comic book stores elsewhere in the Mid-Atlantic didn’t throw a Midnight Relaunch. Sales for Justice League remained substantial, such as at Fall Church’s Victory Comics. The Virginia-based shop had ordered four times the amount of the titular superhero team’s ongoing series.
“We’re down to four or five copies”, states owner Jeff Weaver.
Justice League lists as the only DCnU 52 title in current publication, but the issue wasn’t a solo offer from DC Comics at the Relaunch parties. Flashpoint #5 was released prior to the clocked a.m. threshold. The Summer miniseries reaching its finale point.
“We had a turnout of over 100 heads”, says Steve Anderson, owner of Third Eye Comics, via email. “Store was packed. Everyone was super excited about Justice League, and Flashpoint.”
The Annapolis and Fredericksburg locations had customers lining up as early as 7:30 p.m., some even arriving with lawn chairs. Many patrons appeared in costumes – “tons of awesome costumes” – in response for a contest Third Eye announced it would hold Tues. night.
DC Comics has stated part of the company’s design to pare down their existing titles and reset back to first issues has a foundation in attracting one-time readers of comics again.
Anderson attests the Midnight Relaunch showed that kind of interest already brewing. “Lots of new faces. Lots of DC [Comics] fans as well.”
Victory Comics, without a Relaunch party, sold out of the concluding Flashpoint. “It was expected. Flashpoint #5 dovetails into the new Universe.”
Excitement generated at an affected level, all three owners attested. Months ago the announcement by DC Comics to enact the DCnU met with polarizing feedback. A phone interview by DC Comic Books Examiner with Steve Anderson and owner of Beyond Comics Jon Cohen after they attended a townhouse style meeting that occurred last June with DC Comics executives Jim Lee (Co-Publisher) and Dan Didio (Co-Publisher), Chief Creative Officer Geoff Johns, Executive Vice President of Sale, Marketing and Business Development John Rood, Senior Vice President of Sales Bob Wayne, Director of Sales Vince Letterio.
Jim Lee and Geoff Johns are also the respective artist and writing team for Justice League. Johns wrote Flashpoint as well.
Cohen and Anderson, within the article, were confident in their responses affirming thee relaunch’s changes would not be a roadblock for avid readers on the whole.
Randy Myers had detailed his account in a Bleeding Cool column.
Now, since Midnight Relaunch and New Comics Wed., Myers, Anderson and Weaver have forecasting looks towards what upcoming months can generate as far as fanbases.
“Great time”, Steve Anderson states. “Cannot wait to see the reaction to the rest of the DC New 52.”
“A lot of buzz” Weaver declared, along with the factor Victory Comics had received both “[familiar] subscribers and new walk-ins.”
“I’m interested to see how the other 52 course over the next month.”
Hosted a Midnight Relaunch party at your store? Update DC Comic Books Examiner about it!