The South Beach experience can be almost anything you want it to be, from sun, sand and food to watching the beautiful people (and wannabe beautiful people) stroll and bike up and down the boardwalk. In July and August, however, many SoBe visitors and locals add one more activity – spa.
July and August are Miami Spa Month (okay two months), meaning that many Miami and Miami Beach resort hotel spas are offering designated treatments for as little as $99 each.
Among the more popular Spa Month destinations is The Ritz-Carlton, South Beach. Located at Lincoln Road and Collins Ave. – the heart of South Beach – the 16,000 square-foot Spa is offering two of its signature services for $99 each – the 75-minute Signature Facial and combination 50-minute Ritz-Carlton Customized Massage and 25-minute Scrub.
Each of the services is available Sunday through Friday for the $99 rate through Aug. 31. The Ritz-Carlton, South Beach’s other spa treatments, of course, also are available, including its terrific Rhythm Massage.
“We get the opportunity to show off the spa, not only to our transient guests, but to locals who would not ordinarily come to the spa,” said Marcel Samuels, retail manager for the Spa at The Ritz-Carlton, South Beach, which features 14 treatment rooms, two couples suites and a full-service salon. “In our (Spa Month) treatments we try to incorporate each area of the spa. It’s such a great experience for people to see what we have to offer. And because it’s in the summer, by the time the ‘season’ arrives we have so many people who want to come back, so Spa Month has been amazing for us.”