When Phoenix marketing expert Allan Starr started his Marketing Partners business in 1976 he had one major goal in mind, pass along the value he could offer customers to help them be more successful in their businesses. This is still very much Starr’s philosophy and hundreds of successful businesses can attest to its potency for their business.
Something unique about Starr’s approach is his insight and brevity when describing what some may see as very complex marketing issues. He puts out a series of what he calls marketing quick tips on a daily basis chock full of sound advice on how to approach marketing and today’s business issues. Here is a sample of some of the ideas he shares from the “Startup Daily” and best of all, they are free on this site and on his website at www.marketingpartnersaz.com:
- Sleep on it– Sleeping might be one of the most productive things you can do if you are stuck on a problem and need to think it through some more. Strarr notes your mind continues to work while you sleep and you may come up with a creative answer while snoozing. “The processing that happens while you are sleeping is separate from the processing that occurs when you are awake, but it is just as important to the learning process,” said Starr.
- Match meeting style with objectives – Not too many of us will argue that traditional meetings are always interesting. Many are downright boring! Starr suggests using different meeting formats to match the different tasks you are trying to perform. He suggests an open house instead of a meeting if the goal is to share ideas and obtain feedback. You can allow people to come and go whenever they want during a certain time frame. “You will get more one-on-one time with each attendee without a lot of the politics that plague larger traditional meetings,” stated Starr.
- Stick to what you know –Yes, sometimes we are all guilty of this, trying to be all things to all people instead of sticking to those things were know the most about and have valid expertise in. Each of us, Starr said, can focus on what we are good at and delegate everything else to those who are expert in areas we are not. “On an organizational level this means outsourcing functions that are not core to your business,” stated Starr.
- The Marlboro man –Starr makes it clear Marlboro was not marketing to cowboys when it created the famous Marlboro man commercials. In fact, the vast majority of Marlboro customers look nothing like the cowboy in the ads. Pepsi was not marketing to just teens when they did the Pepsi Generation commercials. They were actually speaking to everyone who wanted to “feel young.” “Don’t try to appeal to your customers by marketing to people just like them,” Starr quotes. “Instead, appeal to the person they want to be.”