Or, at least that is the opinion (albeit well-informed) or our favorite indie hip-hop artist out of the Atlanta area, Loch, who has released Hip-Hop Sucks…, a compilation DVD including a handful of his official videos, freestyles and rants on the rap music industry, with music by established artists like Dr. Dre, Eminem, Mally G, Lil Wayne, Cory Gunz, Drake, Lloyd Banks, and more.
The DVD has a brief intro, with the names of the companies involved: presenter M.C.E.O. Entertainment (Loch’s company); producer MDS Entertainment; and Enterprenoise Media Entertainment. Then the official vid for Loch’s “Hustler’s Prayer” plays, with shots of Loch rhyming standing up and some short glimpses of money counting, goons shooting Loch while he’s tied to a chair. The song makes statements about the harshness of street life and political statements.
Next is the first part of a rant about Soulja Boy, DJ UNK, Plies and others who have no talent and yet riding in Lamborghinis and eating well. This is a lot of anger towards MCs who only make “dance records”. And a lot of this anger makes a lot of sense, although people may find the language harsh.
Next, a short clip of Wiz Khalifa’s video for the song, “Black and Yellow”, intercut with a freestyle by a hooded Loch to that beat, accompanied by links to his social media pages like http://youtube.com/lochofmceo, http://twitter.com/loch121, http://reverbnation.com/loch, and http://myspace.com/loch121. After that, Loch beasts on the beat for Lil Wayne and Cory Gunz’s “6’7”.
Then, we have a live performance of the Loch song “Goin’ In”; then yet another freestyle, this time of Dr. Dre and Eminem’s “I Need a Doctor” featuring Skylar Leigh, following a clip of the video.
The DVD ends with the second part of the rant, where he smashes Plies and gives a shout to Slaughterhouse, Busta Rhymes, Eminem, Drake, Redman and Method Man, whom he cites as artists who deliver real hip-hop, which is not too far from the truth – in fact, it is the truth.
Case in point: Loch is showing all what being a lyricist, being true to the craft, and having wordplay and rhyming skills, a.k.a. “real ni**a rap”, is all about.
Google “Loch – Hip-hop Sucks”, and see where you can get it.
Artists in the South, especially the Columbia, SC area, need to take heed to this DVD.
Keep it on Loch….. so to speak.