July 27, 2011, New York City—L’Occitane is all set to open the doors at its innovative new location in New York City’s Meatpacking District.
The new boutique, located at 48 9th Avenue, is L’Occitane’s first design departure from its original, purely French provincial roots, and is a nod to how it has become a fast growing global brand. The fresh new “sunshine of Provence” look was developed through a collaborative effort between L’Occitane’s own in-house design team and architecture firm Callison.
“We’re so thrilled to be bringing L’Occitaneto a neighborhood as dynamic and energetic as the Meatpacking District,” says Leela Petrakis, managing director of L’OccitaneUSA. “In keeping with the feel of the neighborhood, we’re unveiling a totally new design concept that marries the gritty origins of the surroundings with the Provençal heritage of the brand. The store is a major element of our focus on New York City this year, bringing Provençal beauty to one of the chicest cities in the world.”
In addition to a new look, the 9th Avenue shop will also feature another brand evolution: L’Occitane’s very first men’s unit. The men’s unit is described as a section of the store “specifically designed to put men at ease while shopping” in what traditionally has been a store very much targeted to women, says Petrakis.
Stop by for the official ribbon-cutting ceremony and reception on Thursday, July 28, at 6:30 p.m. to take advantage of a special offer. The first 100 customers to make a purchase will receive the Meatpacking set, a gift comprised of all of L’Occitane’s most iconic products.
Exclusive offer for Examiner readers– Be one of the first 50 to print this article out and bring it to L’Occitane’s Meatpacking location to receive a free gift of mini shea butter hand cream.