On Aug. 30, Lionsgate announced it will offer sneak previews for its international sports drama “Warrior.” The screenings will take place at movie theaters nationwide, on Sunday, Sept. 4 at 7:00 p.m.
As part of the promotional campaign for the film, Lionsgate has also partnered with Twitter to spread fan reaction to “Warrior” through the social media site. Twitter users can follow the hashtag #WARRIORMovieSneakPreview, a Promoted Trend which will provide a direct link to buy movie tickets and spread the (hopefully good) word about the film.
Tickets also may be purchased at warriorsneakpreview.com.
The announcement about the “Warrior” preview was made by Joe Drake, Lionsgate’s Motion Picture Group President and co-COO.
“We are in a fortunate position in that the best promotional tool for this incredible film is the film itself,” explained Drake of the motivation to allow general audiences this special advance access. “This is truly a movie for everyone, and as we’ve screened it, people in all demographics – even those who might not have otherwise sought the film out- have been enthralled by its blend of triumphant, inspirational sports storytelling with poignant and powerful family drama.”
This isn’t the first time Lionsgate has shown strong support for the film. An unfinished version of the movie was screened at CinemaCon at the end of March, almost before its scheduled release.
The strategy has paid off so far, with early reviews for “Warrior” being positive nearly across the board. Favorable comparisons have been made to both “Rocky” and “The Fighter.” The sneak peek might continue that trend, possibly setting up the film for early Oscar buzz as well as generate audience interest.
“Warrior,” which was filmed and is set in Pittsburgh, stars Tom Hardy, Joel Edgerton and Nick Nolte. The movie, directed by Gavin O’Connor, tells the story of two estranged brothers, both mixed martial arts fighters, who face the fight of a lifetime.
The advance screening of “Warrior” is scheduled less than a week before the film’s release date of Sept. 9.
When “Warrior” is released on Sept. 9, Pittsburgh movie-goers can see it at the following movie theaters: the AMC Loews Waterfront 22, with tickets available for online purchase at Fandango, as well as at SouthSide Works Cinema and Carmike 10.