New York’s home grown Laura Geller announced her partnership to expand her line into over 400 Ulta stores nationwide. Reaching more than her Upper East Side store, and expanding from QVC and Sephora, even more beautiful women will be able to enjoy the benefits of Laura Geller cosmetics. This is the perfect partnership because just like Laura Geller’s philosophy, Ulta has hands on approach to beauty. Due to this hands on approach women can feel as beautiful as a supermodel. As well, Laura’s user friendly products seamlessly fit within Ulta’s philosophy for making beauty fun and easy, not a chore.
To celebrate the Ulta launch, Laura Geller put together an exclusive Flawless in a Flash ($20). Perfect to throw in a purse for touch ups the kit includes Laura’s best sellers. The Real Deal Concealer, mini Balance-n-Brighten, the world famous Spackle, and a mini brush are jam packed into a convenient make up case. It is a great value at just $20, because purchased individually it would almost be three times the price. In addition, to this kit Ulta will carry all the Laura Geller cult classics that are hard to keep in stock from her Baked Collection to the renowned Spackles. If there is not a Ulta close, all products will be available for purchase on Ulta’s website as well.