“Exciting, something we’ve been working on for quite awhile. Really looking forward to promoting both brands and both venues, it should make for something really exciting in Kansas City.”
Comets team president Brian Budzinski
The Missouri Comets announced a partnership with the Kansas City Command of the Arena Football League that is unique. The two teams will combine resources for ticket and sponsorship sales, marketing and other common areas for the franchises.
The previous staff from the Command have already joined the Comets staff and will immediately begin selling 2012 Command Season Tickets. The Kansas City Command ticketing and marketing was being primarily performed by staff at Sprint Center. The combined staff will specifically reach out to former Kansas City Brigade season ticket holders, presenting them with special options in an effort to regain their support of Kansas City Arena Football.
The Kansa City Brigade started play in the 2006 season and played through the 2008 season. The Arena Football League suspended operations for the 2009 season. The Brigade returned for the 2010 season with a new name(Command) but kept the logo and colors of the former Brigade.
The Brigade averaged over 15,000 fans their first year. The attendance dropped to 11,632 per game in 2007 despite that being a winning year and bounced back up to nearly 13,000 in 2008. The Command only averaged 4,300 last year with the name change and not much promotion.
It is expected that with reaching out to former Brigade season ticket holders and the additional promotion opportunities, the attendance will dramatically improve.
Comets Team President Brian Budzinski was enthusiastic about the combined efforts, “It allows our reps that handle an account to work with their groups in the winter and work with them in the summer, it allows our reps to be more involved with our business partners.”
“There won’t be an off-season so to speak anymore” Budzinski continued. “The Arena Football League runs from April through August and the MISL season runs from middle of October all the way through the end of March. It will create for us a staff that is selling sponsorships, handles marketing and media buying , all handled under one roof. It makes us stronger as a company.”
It is expected that the advertising that runs will be able to promote both teams throughout the year just giving priority to each team at their given times.
“We can now buy media for nine to ten months a year as opposed to five” Budzinski was pleased to say.