The official sales figures for the month of June have been reported by the NPD and Microsoft’s Xbox 360 has taken control of not only the month of June, but all of 2011. Boasting a strong sales figure of 507,000 units sold during the month, Microsoft’s Xbox 360 continues its trend of dominance in the North American market by outselling the competition by a ratio of 2:1 – according to Microsoft.
Sitting atop the North American market as best-selling home console of 2011, the Xbox 360 doesn’t look to be slowing down anytime soon despite its age. Having been available for six years, the Xbox 360 is performing better than ever and is looking to the future with high-quality software like Epic’s Gears of War 3, which will release this September. Joining Gears of War 3 later this year will be the Halo: Combat Evolved Anniversary Edition and big Kinect titles like Dance Central 2.
Some things do get better with age and the Xbox 360 is one of them.
Halfway through 2011, Xbox 360 maintains its lead in the U.S. console market, selling more units in the U.S. than any other console for 12 of the past 13 months. Even while console and software sales across the industry have slowed, as often happens in the summer, Xbox 360 continues growing, staying on track to have the biggest year in Xbox history in the sixth year of its lifecycle.
June 2011 NPD highlights include:
· Holding 48% share of the overall current-generation console market share, Xbox 360 sold 507,000 units in June, selling nearly twice as many units as other current-generation platforms and maintaining the number-one console spot in the U.S. for 2011. Additionally, Xbox 360 was the only console in the U.S. to show year-over-year growth in the month of June. (Source: NPD Group, June 2011)
· Total retail spend on the Xbox 360 platform in June (hardware, software and accessories) reached $350 million, the most for any console in the U.S. (Source: NPD Group, June 2011)
· During the month of June, three of the top ten console game titles were for Xbox 360 including: “L.A. Noire,” “Duke Nukem Forever,” and “Call of Duty: Black Ops.” (Source: NPD Group, June 2011)
With the holiday season and major launches just around the corner, the second half of 2011 promises to make Xbox 360 history. The size of the Kinect games portfolio will triple by the end of the year and Xbox will bring new partnerships like UFC and Disney to the platform as well as blockbuster games, movies, music and TV together in one place. We expect Xbox 360 to maintain its lead and to be number one worldwide by the end of the year, selling more hardware units than PlayStation and Wii.