Jose Blanco, formerly of La Aurora, S.A., has joined Joya de Nicaragua as a senior vice president and will be responsible for developing blends and brands for the company, as well as for interacting with consumers.
The 61-year-old Blanco will also continue to hold blending seminars for retailers and consumers, something he started while at La Aurora, saying he figures he has done over 450 of them.
Blanco will report directly to Dr. Alejandro Martinez Cuenca, who owns Joya de Nicaragua, as well as the Joya de Nicaragua board of directors.
Blanco spent 29 years between La Aurora and its parent company, Empresa Leon Jimenes CxA, who hired him in 1982. He spent 19 years in their beer and cigarette divisions before joining La Aurora S.A. in 1999, where he became known for his blending ability and frequent visits to retail stores to visit and educate consumers and retailers.
At the IPCPR trade show in July, attendees were congratulating Blanco on what was announced as his retirement from La Aurora S.A., with the news coming out in June.
He will also have access to the Drew Estate team, as Joya de Nicaragua has a marketing agreement with them and has begun work on several new projects, including a cigar called “My Uzi Weighs a Ton,” which was released by Drew Estate after a collaboration between them and Joya de Nicaragua, as well as Subculture Studios.
Blanco is currently in the process of moving from Santiago, Dominican Republic, to his new home in Managua, Nicaragua.
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