If you’re a makeup artist and you’ve been wondering where to go to get personalized and current training in your field, then look no further. There is a unique resource available for makeup artists that can give you the kind of learning experience you have always wanted. Los Angeles based Industry Art Shops (IAS) brings the people behind the scenes who create the fabulous images you see on celebrities in film, TV, music videos, magazines and runway to the forefront.
Tai Young is the Creative Director of Industry Art Shops. The Houston native started out at the age of 17 as a personal shopper for Beyoncé Knowles and her sister Solange Knowles. While styling up and coming artists for the red carpet she also branched out and started to do freelance makeup. Although fashion was her focus, one day the makeup artist didn’t show up for a shoot for Venus Williams. They asked if she also knew how to do makeup, which she did and from there began her official launch as a makeup artist.
Early in her career as a makeup artist, Tai took makeup workshops but found that the focus was more on selling a product or brand. Tai often heard people say that they would love to learn the techniques from the behind the scene artists who ensures that the celebrities and models look flawless. Tai was able to fulfill this need as the Creative Director for IAS, by creating a program for people to be able to learn from some of the hottest celebrity makeup artists. Industry Art Shops provides artists with an opportunity to learn from top makeup artists by spending an entire day with them receiving hands on training, and using the tips and techniques provided by using live models. At IAS the focus is to ensure that you walk away with tips and techniques that add to your talent and portfolio.
Industry Art Shops focuses on affording individuals the opportunity to get up close and personal to the artists that inspires you. Tai shared with me her thoughts about the makeup and beauty field and the direction for IAS.
Q: There are a lot of makeup workshops out there, what void does IAS fill?
TY: At Industry Art Shops you’re able to spend the day learning, practicing, sharing, and getting personalized tips from someone whose work you admire. At IAS you get to hear how the artist started, ask questions and learn their tips and techniques. We are not trying to push or sell products like so many other workshops. There are only a handful of makeup artists that really make the celebrities glow when they’re on the red carpet. Our goal is to bring you those artists at the top of their field to learn from and be able to apply the information gained at the workshop.
Q: Who are some of the makeup artists featured at IAS?
TY: We’ve had artists such as Joanna Schlip who is well known for creating looks for Eva Longoria and Christina Applegate. Mylah Morales who worked with Academy Award nominee Taraji P. Henson and she also created the edgy look that turned Rihanna from a cutesy singer into an edgy pop star. Mario Dedivanoic who is known for creating his flawless look on clients such as Natasha Bedingfield and Kim Kardashian. Mario was also the makeup artist for reality star Kim Kardashian on her marriage to NBA player Kris Humphries.
Q: Why have IAS workshops become so popular?
TY: We’ve designed it for the consistent and continuous growth of artists. Each workshop caters to the on-going demands of the business. We feel it is important for makeup artists to have networking opportunities along with the introduction of cutting edge products and information, which aids in pushing artists to that next level. At our workshops you get to witness demonstrations, learn specific techniques, gather advice and hear trade secrets from those you trust. Our mission is to create an experience of education in the arts like never before. Our sponsors have partnered with us to ensure that we have high quality makeup and makeup tools available at our workshops. Cosmetic and beauty companies often contact us to showcase or highlight their new product in order for them to get feedback on the products usage.
Q: For individuals interested in being a makeup artist what else should they know?
TY: Flawless makeup application is important but you also need to know about lighting and how your makeup photographs. As a makeup artist color and lighting is very important. At IAS workshops we have professional photographers on site to photograph your work. We’re able to make corrections with the makeup artist. We also provide a professional photograph for their portfolio.
Q: Do workshop attendees bring their own makeup kit?
TY: Many of the attendees are established makeup artists who have their own kit. Those artists are looking to learn new techniques too, so they have large kits which often take years to build. If you are an aspiring makeup artist or interested in improving your own makeup techniques we have makeup and makeup tools available for the workshop. We also teach and have product information available on basic tools you need to have in your kit if you are just starting out.
Q: Do attendees need to provide their own model for the workshop?
TY: No, we provide the models to the attendees. It’s important as a makeup artist that you’re able to do makeup on any skin tone or complexion. If you are a makeup artist on set you often don’t know who you will be doing makeup for. You just have to be prepared to do your job on any face. Our models are professionals from L.A. Models, Q Model Management and Zuri Model and Talent.
Q: What do you think is most misunderstood about fashion and beauty?
TY: First, the “glam squad” is so important in creating a celebrity’s look. We often see the before and after of how the actor, musician or model looked before the “glam squad” came in and gave them a defined style or look.
Secondly, you hear girls say they wish they could look like a certain celebrity. Well you can re-create a celebrity inspired look for anyone. It’s all smoke and mirrors. Thirdly, women think that celebrity makeup artists are only available to celebrities. That is not true. Celebrity makeup artists are business people and the non-celebrity woman can hire them too. You just have to be willing to pay their rate.
Q: Are the rates reasonable for Industry Art Workshops?
TY: If you were to cost out the expense of learning from a celebrity makeup artist, the products and tools, hiring a professional model and professional photographer the cost would be several thousand dollars. At IAS we are able to provide you the same high quality at a fraction of the cost for a few hundred dollars. The return on investment (ROI) is invaluable.
Q: What other fields will Industry Art Shops branch into?
TY: Since our makeup workshops have become so popular, our goal is to expand our workshops with the top hair stylists, fashion stylists and choreographers. At IAS we want to make the artist behind the scene the celebrity. We also plan to expand beyond Los Angeles and take IAS on the road to major cities where makeup artists can come to learn from the best.
If you are interested in attending a workshop at Industry Art Shops, joining their mailing list, becoming one of their sponsors, advertisers or showcasing a new product, please visit their website at www.iashops.com. You can follow them on Twitter at www.twitter.com/IndustryShops or Facebook at www.facebook.com/IndustryArtShops.