One company proves that social responsibility and being green is a good business strategy. iContact, an email and social media marketing company based out of North Carolina, has taken the responsibility to be socially sustainable and is committed to echoing what many companies are doing for environmental and social responsibility in San Francisco and the greater Bay Area.
“We made the commitment to be socially responsible from the start, and our commitment has deepened over time,” said Jeff Revoy, chief product, marketing and strategy officer. iContact has recently employed many initiatives that embody this belief. Revoy adds, “Becoming a B Corp company has many advantages. Our 4-1s Corporate Social Responsibility Programincluding paid time off for volunteering sustain and engage our employees. Corporate morale is high and employees have satisfaction in giving back to the community.”
Revoy further explains what the 4-1s CSRP program entails. “We deploy a 4-prong system. We allow 1% of employee time towards volunteer work. Each team member receives 2.5 paid workdays each year to volunteer with charitable organizations. We give our email marketing solution free of charge to non-profit organizations in North Carolina (1% of product). We also guide them every step of the way with our educational workshops. The third segment is 1% of payroll. We contribute 1% of payroll to 501(c)(3) organizations. We reward the generosity of our team members by matching individual employee contributions up to $300 per year. And finally, 1% of equity commits 1% of company ownership to the iContact Foundation, which will allow us to make additional community investments.”
Jeff believes that giving back to the community is an important part of company culture. If your company is planning on starting social responsibility or green initiatives, consider becoming a certified B Corporation.
What is a B Corporation:
According to B Corporation Directory, there are 444 B corporations, $2.18 billion dollars in revenue, 54 industries, and $1 million in savings are in play in the marketplace today. In California alone, there are 119 B corporations engaged in this practice. Outpacing other states, California entrepreneurs find value in incorporating a commitment to a broader set of stakeholders into their corporate bylaws. San Francisco is no stranger to the trend: Revolution Foods, Give Something Back, Cleanfish and SaveUp have made this commitment.
B Corporations address critical problems
Current corporate law makes it difficult for businesses to take employee, community, and environmental interests into consideration when making decisions; and
The lack of transparent standards makes it difficult for all of us to tell the difference between a ‘good company’ and just good marketing.
B Corporations’ legal structure expands corporate accountability so they are required to make decisions that are good for society, not just their shareholders.
How to contact the company:
iContact is changing the face of email and social media marketing with a commitment to corporate responsibility. Visit iContact on online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group or the iContact Facebook Fan page.