In movies made many decades ago a common cliché was often uttered by the mad scientist or alien, “We will take over the world!” Sony, with offices headquarted in Foster City, didn’t exactly say these words but it did announce that it planned to be the world’s second biggest tablet maker by 2012—behind number one leader Apple.
The two new tablets from Sony will be named the Sony S and Sony P. The new models are expected to be released towards the end of the fourth quarter.
Sony S specs:
- Android OS
- 9.4-inch touchscreen display
- Nvidia Tegra 2 processor
- Front and rear cameras
- SD slot
- Ergonomic design
- 16GB-$499/ 32GB-$599
Sony P stats:
- Many comparable features as the Sony S with the exception of a dual 5.5-inch clamshell screen configuration
- No price available yet
The tablets will be able to play Sony Playstation games–but only first generation titles or in other words, games made 17 years ago.
You don’t have to be first
Howard Stringer, CEO of Sony, said that coming late to the tablet party wasn’t a big issue at all:
“We want to prove it’s not who makes it first that counts but who makes it better.”
If initial reactions to its new tablets are any sign of things to come, Sony has an extremely steep hill to climb. Tim Stevens, editor-in-chief of tech blog Engadget remarked:
“I don’t think it has the premium feel, design and build quality that either the iPad 2 or GalaxyTab has right now.
“I honestly don’t think this is going to be the tablet that really catapults Sony into the lead on the Android front, which is where it needs to be if it wants to be No. 2 in the tablet market.”
iPad prices without the iPad
Sony’s strategy is to offer a killer android tablet at iPad prices. But if consumers have a choice of paying the same price for a Sony tablet or an iPad, guess which one they will probably pick?
Sony may need to restructure the pricing of its tablets quickly if it really wants to be competitive with the Big Apple and avoid a TouchPadGate.
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