Contests and giveaways are easy and effective ways of getting your blog noticed. Giveaways attract traffic to your site. You don’t have to look very hard to find a blog that is offering some type of giveaway or hosting a contest. Kansas City’s own photographer Amy Moore knows just how to do it. Have a look at her recent giveaway here. But how can you do it for your blog?
Buying the prizes
The easiest way to offer a giveaway on your blog is by buying the reward with your own money and then putting it up as the prize. If you are making a good profit from your blog, this will not be a bad investment. The capital that you invest in buying the prize will be used to generate traffic to your website and we all know that where there’s no traffic, there’s no money. This will eventually lead to your website making even more money.
On the other hand, if you are new to blogging, don’t have much of a following and do not have enough profit coming in, then this can be a tricky situation. Offering giveaways from your own money when you are not making much profit might not appeal to many people. However, if you choose to do it, it might make your site more popular and attract more traffic to it.
What should you give away?
Another important thing to keep in mind if you’re going to run a contest or giveaway on your site is what prize(s) should be used. Gift cards from popular stores and services will always be a good idea. But it’s better to target your prospective audiences.
If your blog helps entrepreneurs or those looking to start their own real business like ACN, then an iPad or startup business book or training could be ideal. If your blog is about automobiles, giving vouchers for a free car servicing or a voucher of a car part store can be relevant. In the same manner, if your blog is about food then you can offer kitchen-related products. Likewise, baby products for a baby-mother blog or décor articles for a home décor site can do the trick.
Running a contest with no investment
Even if you can’t or don’t think it’s a good idea to put up your own money to invest in prizes, there are still ways that you can manage to pull off a giveaway or contest on your blog… giveaway sponsors! You can approach business owners to sponsor the giveaway on your blog. You would be required to give details, such as the number of subscribers you have and average number of hits that you get in a day or a week.
You will have to explain what your blog focuses on and will also have to let the business owner know how you plan to promote the giveaway. It is best to approach the business owners who work in the same or similar niche that your blog is about. For example for a mother-baby blog, you can approach stores who sell baby products.
Another easy way to have a giveaway without putting your own money or approaching business owners is by start writing reviews. Review products related to your blog domain. People as well as business owners will start noticing your blog and might even offer you to review their products. When you review the products most of the times you are given some samples of the products, which you can offer on giveaways and contests.