On Sunday, August 14, current and former participants in several local pageants will gather at the La Mesa Community Center for the newest version of the very successful Fashion Rocks the East County. The event, which for the last two years has raised money for scholarships for the Miss La Mesa and Miss Santee Pageants, is back and bigger than ever. This year the event has a new name – Rockin’ SD County Fashion – and new partner pageants, but the goal is the same – to provide money so local winners can continue their education.The 2010 event raised $3200 and the organizers have a goal of exceeding $5000 this time around. Joining the Miss La Mesa and Santee Pageants are the Miss San Diego, Miss Greater San Diego, and Miss San Diego Cities Pageants. Alexandra Kuty, an organizer of the La Mesa, Santee and San Diego Cities competitions, expects the increased reach of the additional pageants will help bring in more donations, participants, and attendees.
The first Fashion Rocks the East show took place in 2009 and was the brainchild of then-Miss Santee Sierra Billock, who wanted to help future winners to have the same opportunities she had. Ms. Billock continues to be involved in the organization of the shows, in addition to pursuing her career in business marketing and running for additional titles. Also heavily involved in the project is Troy Hartpence, who is currently director of the Miss Santee Pageant and helps with the La Mesa and Miss San Diego Cities events as well. “All of the proceeds will go back into giving the 2012 contestants and titleholders scholarship money to further their education,” explains Ms. Hartpence. Katie Martin, who received a $1000 scholarship as Miss La Mesa this year, says of the pageants, “It’s a wonderful platform to promote causes that are important to you and with the help of our fundraisers it’s also a great way to award the titleholders with much needed funds for education.”
This year Old Navy (Santee) and Be Beauty Boutique (Little Italy) have already confirmed their participation in the show, with past and present titleholders modeling some of their offerings. In the past Act II, PreVue, and Sara’s Selections have also provided fashions for the show. As in the past, the Santee-based band Ramshackle will provide musical entertainment and accompaniment to the event. The show, which includes a silent auction and dessert reception in addition to the fashion show, starts at 6:00 p.m. and is open to the public, with tickets $10 in advance or $20 at the door. The show is looking for additional donations for the silent auction, and any other assistance or support is welcome. For more information, to donate items for the silent auction, or to purchase tickets contact Alexandra Kuty at 619-518-2777 or email at MissSDCitiesPageant@yahoo.com.
Read the story on the 2010 Fashion Rocks the East