Combine 29+ Major Electronic Dance Music Artists, 4 stages, an estimated 22,000 fans – add some sunlight, plenty of GLOWsticks – and stir. You, my friend, now have the perfect recipe for “IDentity” – the first ever touring electronic only music festival.
Presented by Live Nation and Glow, the IDentity Electronic Music Festival takes over Jiffy Lube Live on Thursday, August 18, 2011 with performances to include Kaskade, Rusko, Avicii, Steve Aoki, Disco Biscuits, DJ Shadow, Chuckie, Booka Shade, Datsik, Modeselektor, The Crystal Method, Nero, Chad Hugo (N.E.R.D), LA Riots, and many more…
IDentity is bringing a unique brand of “festival meets electronic music” to over 20 major outdoor amphitheatres in North America over the late summer months with a promise to “give fans the full electronic music experience”. The tour will travel during August and September 2011, and will stop in cities including Philadelphia, Los Angeles, Atlanta, Houston, Miami and Seattle. An exciting new concept in concerts for the electronic music fan, IDentity promises to not only deliver top-tier artists performing on multiple stages for a day sure to please electronic fans, but it is also in a prime position to further galvanize the electronic music explosion with it’s killer line up – concert after concert, city after city.
Let’s make no mistake – putting on an event of this magnitude is no small feat. Live Nation and Glow have teamed up with title sponsor, Skullcandy for a perfect, cross branding trifecta. “As a lifestyle brand that supports electronic music, we are excited to be a part of the inaugural IDentity Festival that features so many talented DJ’s in one place,” states Clarke Miyasaki VP Business Development & Marketing for Skullcandy – a worldwide distributor and developer of headphones and other audio accessories. “We look forward to interacting with Skullcandy enthusiasts and introducing our brand to a new audience.” Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand symbolizes youth and rebellion, and embodies the company’s motto “Every revolution needs a soundtrack.”
It seems Glow has it all – Live Nation, Skullcandy, the top DJ’s world wide. But Glow did not stop there – event organizers added an interesting feature in the DC market – the addition of the “Glow Local Stage” and a contest for local DJ’s. Local Electronic Dance Music DJ’s from DC, Maryland and Virginia were given a chance to enter to win an opportunity to perform at Glow. There was stiff competition and the DJ’s were chosen on some pretty strict rules and criteria: spin format – CD’s only, no vinyl, laptops, etc.; electronic dance music only – no hip-hop/top 40/mash up; they had to have a clear fan following, no less than 10,000 people on their Facebook event invite; and DJ’s had to have industry experience. This opportunity was not for the “light weight newbie”, only seasoned DJ’s need apply. Who are the local DJ’s that will be performing at Glow? Join your local DC Music Events Examiner on Thursday at Jiffy Lube Live to find out!
From noon to 11 pm, electronic music fans will bask in the glow of some of their favorite DJ’s – international, national, cutting-edge and local. The Skullcandy Stage will include performances by: Kaskade, Markus Schulz * (just added), Rusko, and Avicii; the Dim Mak Stage will include performances by: Steve Aoki, DJ Shadow, The Crystal Method, Hercules And Love Affair (Live), and Holy Ghost (Live) and the Beatport Stage will include performances by: Steve Lawler, Manufactured Superstars, Whiteshadow, and Chad Hugo.
Tickets (General Admission and Pit; VIP tickets are sold out) are still available through Ticketmaster and at Jiffy Lube Live Box Office – to purchase tickets online: http://www.clubglow.com/tickets/
IDentity Electronic Music Festival
Thursday, August 18 – Noon to 11 pm
Jiffy Lube Live – Bristow, VA
Ticket Prices Vary
For up-to-date information about IDentity, ticket information and full artist lineups in each tour city – visit www.IDFestival.com.
Follow the Identity Music Festival: IDF on Facebook or IDF on Twitter.