Social media marketing can be tricky for some businesses who attempt to tackle it themselves. So the idea of hiring someone else to assist with the process is the route that many business owners take to get ahead of their competition and simply find their niche in the marketplace.
But what makes the best social media marketers different from the run-of-the-mill ones? Sometimes, it is all about discovering and implementing just the right “turn key solution,” states Kelly Yale, Co-Owner and Director of Social Media Marketing at Paper Blossom Marketing (pbm).
Turn key, a term that is often associated with move in ready real estate, is the same strategy that Yale and her associates at pbm develop and implement for each of their clients to achieve optimal success.
By taking a client where they are, be it a new business or organization that requires logo development, branding and a unique website presence or an existing business that desires to expand their use of technology to go viral; Yale states that their services offer a “massive umbrella” of possibilities to provide each of their clients with exactly what they need.
Yale has acquired the expertise to “streamline” the process by developing the right marketing strategies for each individual client, while producing a final product that clients value as a turn key solution; and that final result takes their business to the next level.
It is because of Paper Blossoms’ commitment to their clients that their business has grown simply by word of mouth endorsements. Below is just a sampling of what some of their clients are saying about their services.
Lisa Evan-Clark, LUSH Salon
In the 20 plus years that I have been in business, I have never used a marketing team, and now I see what I have been missing! These ladies are so professional and have helped me get new business that I never knew was possible! They personally get so excited to help your business grow as if it were their own!
Brian Bojanowski, Noah’s Art
Just interacting with Kelly and Shannon has triggered ideas and concepts that we’ve put into place and our business is growing. One thing about being a successful business is that you must adapt to an ever-changing environment. PBM has definitely helped us morph in areas that we did not know we needed to. We are grateful!”
And Timothy Brown, of Brown’s Uptown Sound says
Since I’ve started working with Kelly, not only have I established a presence on the web through my website and Facebook, I also feel like my company is starting to get branded. She has done in the last three months what I’ve struggled with for twenty years. I truly believe she is as excited about my business and my success as I am.”
And it’s part of her clients’ final results that continues to reinvigorate Yale, who says, “Knowing what we do can make a difference to our client’s bottom line is amazing.” She goes on to say that “I oversee the changes that define their new marketing strategies and then I am lucky enough to speak on behalf of many of them. That trust is a gift and the results feel very personal because I know that the hours I put into a project really make a difference.”
When asked if this position is a dream job for her, Yale states, “I completely love my job. I spent my life saying that I am good at many things, but not good at one thing. I always wished for a job that would combine all of my talents and use them to help people. There are not many people who are able to combine something they are passionate about with the ability to help others, employ great people, and still love what they do.”
For Kelly Yale, it appears that this job has made her hard work pay off and her dream job come true. What to learn more about Paper Blossom Marketing? Visit their website at http://www.paperblossommarketing.com/.
If you know of any business owners or companies that you believe should be profiled during this dream job series, please let me know by writing a comment. I would love to highlight their successes.