Wait a second, is that even possible? Absolutely. Any internet marketer or website owner knows that to get more sales, leads and conversions, you simply need to drive more relevant traffic to the site. While this principle is generally true, there are many other more effective ways to increase website conversions that doesn’t involve spending more money on SEO or PPC campaigns.
Increasing the conversion rate on a given website isn’t easy and there is no one specific formula that will work for every site in every industry. Simple modifications such as changing verbiage, background colors, call-to-action placement, images and rearranging the items on the landing page can lead to dramatic increases in your conversion rates. Ultimately, that means more conversions and more revenue with the same amount of traffic. Below are three great places to start in improving your website conversions.
Landing Page Elements – A great starting point is to first do some research and outline which elements you would like to test on your landing page. Do you want to start with changing background colors, images or text? Don’t try to plan out an entire website redesign, just take it one step at a time. Consider free tools and resources, some of which can be found on Site Tuners.
Website Load Time – No one likes a slow website. Don’t lose potential customers just because they didn’t want to wait any longer for your site to load. Use free tools like Web Page Test to test any page on your website. In less than a minute, this tool will provide information on your page load time, provide detailed waterfall charts and also indicate areas for improvement.
A/B & Multi-Variate Testing – The beauty of conversion rate optimization comes from testing. After you do your research and have an outline of factors to test, consider using a free tool like Google Website Optimizer. This robust tool automatically splits up your website traffic, showing your new test page to only a portion of your traffic. You can run multiple tests, gather data on which changes are performing better and easily make changes to your site. After a few tests, you will know which headlines, images and promotional text your customers respond to best and can start creating your own “formula”.
Conversion rate optimization is key in increasing the number of sales on your website. Start by testing one element at a time and keeping detailed notes on what works best.