There has been a fad lately in some of the associations I belong to like the Davis Chamber of Commerce for people to post their business fan page and ask group members to like it. In just one week I have had two friends who own local businesses in Bountiful, Utah ask me to like their business pages on Facebook. Of course I liked their pages and suggested that my friends like the pages as well, but in my mind I knew it was a waste of time.
Here is why, both of these businesses are what I consider location based unwanted time sensitive location based services. One of these business is an emission testing location.
Every other year we test the emissions on our vehicles as required by law. If we go online to find an emission shop, we search Google for something like “emission testing”.
The first search results display listings on Google Maps (officially called Google Places.) Unbeknown to most business owners, you can “own” your location on Google Maps. As the owner of your location you can:
- share operation hours
- upload picture and video
- identify accepted payment methods
- give a business description
- respond to customer reviews
- identify the location(s) you serve, even if you are not retail
- identify the business categories you fall under
After setting up your Google Places account, you will be provided with Google Analytics in your account as well.
Because more people search for these types of services in search engines, it is best to be on Google Maps first and focus on getting good rankings on google maps, than getting a large base of fans on Facebook that will not stay engaged. Facebook can come later.