These days anything related to the newest technology and devices are quickly devoured by society in general but mainly by young adults. The role of social media almost immediately became a phenomenon, even in its earliest days. Although there are a variety of entities that are using social media to their advantage, such as big businesses, start ups and even politicians, college students continue to be among the biggest fans—and it’s not just limited to the traditional four-year colleges and universities, either.
Community colleges don’t always get the same amount of recognition in general compared to regular colleges and universities but students attending these types of schools are definitely no exception to the social media marketing bandwagon. In fact, only recently have community colleges themselves really tapped into the potential opportunities that social media sites such as Facebook, Twitter and even LinkedIn could offer. The obvious fascination college students have with social media has caused some community colleges to jump onto the bandwagon themselves in the attempt to gain more exposure for their institution as a way to promote its campuses, encourage more students to consider pursuing the community college route and help their current students become more engaged with their classes and extracurricular activities.
According to a study done by USA Today, 95% of college aged students use social networking media and related tools, but less than 20% use these same tools for purposes related to homework and other academic studies. With community colleges amping up their efforts to better connect with students via social media usage, the number of students turning to Facebook, Twitter and other related sites for school purposes will hopefully increase in the near future.
In the Bay Area alone, there are a handful of community colleges that have already established their own profile pages on Facebook and even “fan pages,” where students can show their support for their school. City College of San Francisco, more commonly known as CCSF, has its own Facebook page, with over 6,000 likes. The school’s profile is regularly updated and informs students as well as the general public about upcoming events being sponsored by CCSF. Its “Wall” also contains tons of posts from students and faculty alike, ranging in topics from seeking tutoring services and general Q&A about admissions procedures to requests for reviews about specific classes from other students. These are just a few ways community colleges like CCSF have managed to create an additional learning and networking environment for its student body, similar to a social media firm would.
Well known Social Media expert and CEO of Fuel Internet Marketing Scott Levy states,
Social media provides the ability to reach out to an old friend you may have lost contact with, have conversations with people that may normally be inaccessible, and to control the amount of time you invest in talking with friends or familly.
Social media is much like text messaging, which has grown rapidly. We are a society “of need it now, want it now,” and we are all busy. So, just as text messages are replacing phone conversations, social media sites are having the same effect as a streamlined method of communication.
Social media also allows you to share pictures, thoughts, and even daily behavior that would not normally be shared via phone or in person. It, truely, has opened up new ways of sharing and engaging with your friends.
For these reasons, De Anza Community College in San Jose has its own Facebook page, as well as Chabot College in Hayward. Not only do these three Bay Area community colleges have active Facebook profiles, another social media commonality they share is that they also have Twitter accounts. This allows for even more ways to gain access to the happenings on campus for not only current and former students but future ones as well.