Atlanta’s own world famous Chick-fil-A restaurants are embracing the idea that it is better to give than to receive by honoring their customers today with Cow Appreciation Day. All customers who come to any participating Chick-fil-A restaurant dressed as a cow today, July 8, 2011, will receive a free meal.
The Cow Appreciation Day is one of many humorous plays based on Chick-fil-A’s advertising campaign featuring cows who ask potential customers to “Eat More Chikin” to spare the cows fate as the main course at other fast food establishments.
Customers who arrive in cow attire will receive a free meal from the meun, including entree, drink and a side.
Chick-fil-A has set itself apart from other fast food establishments in a number of ways. Started as a single grill in Hapeville, GA in 1946, Chick-fil-A has grown to become the second largest quick-service chicken restaurant chain in the United States, with over 1,500 locations in 39 states and Washington, D.C. In 2010, annual sales were over $3.5 billion. Chick-fil-A is unique by still being privately held and family owned, despite their great success.
Another distinguishing factor is the strongly held Christian values of founder Truett Cathy that greatly influence the culture and character of Chick-fil-A today. All Chick-fil-A restaurants are closed on Sundays, as a way to honor God by observing the Sabbath. Additionally, Chick-fil-A is renowned for the charitable causes it established and supports, including its own WinShape Foundation.
WinShape Foundation was founded more than 20 years ago by Truett and Jeannette Cathy. Under the WinShape Foundation umbrella, there are several programs, including WinShape Homes®, which currently operates 11 foster care homes in Georgia, Tennessee and Alabama. The WinShape College Program℠ at Berry College in Rome, Georgia, is a co-op program offering joint four-year scholarship funding to incoming freshmen of up to $32,000. WinShape Camps℠ offers boys and girls summer programs at the college, which will be attended by more than 13,000 campers in 2011.
Additionally, WinShape also operates the WinShape Retreat℠, which offers a sequestered setting for marriage support and counseling and other gatherings on the Mountain Campus of Berry College. Held at WinShape Retreat, WinShape Marriage℠ aims to help married couples by offering intervention for couples in crisis, preparation for engaged couples and enrichment for those interested in growing their marriage.
WinShape Wilderness℠ is dedicated to using adventure to equip people to experience real change, not just in a team setting, but also through personal transformation. WinShape Wilderness is an outdoor adventure program that facilitates experiential learning for all audiences in ropes course settings as well as canoeing, rock climbing and backpacking venues.
Finally, WinShape International℠ was founded in January 2005 with a mission to mobilize leaders to transform young people and communities around the world.
Through all of its culture, Chick-fil-A has sought to honor the words “it is more blessed to give than receive”. You can experience a taste of this giving spirit by putting on the cow costume and heading for a free meal today.