Cadillac announced today that the concept car previously known as the Converj will be made into a production car, the Cadillac ELR. Details are sketchy (no prices or exact specs or pictures) and they haven’t even announced a release date for the vehicle.
It will feature a T-shaped battery pack, a plug-in hybrid electric drive train, and what they describe as a “four cylinder engine-generator”. They say it will use electricity as the primary energy source to drive the vehicle, that while in electric drive mode it will use zero gasoline, and than when the battery pack runs low the ELR switches to “extended range mode” where the “engine-generator” will provide hundreds of miles of additional range.
In other words, this is a Chevy Volt in Cadillac clothing.
They don’t explain what the ELR acronym means but the ‘E’ is certainly meant to evoke Electric. This fits with GM’s pattern with their description of the Volt, using the phrase “Extended Range Electric Vehicle”. As the company blamed by a certain popular movie as having killed the electric car, GM probably wants to be able to claim to be building electric vehicles. Normally we use the phrase “plug-in hybrid” for a hybrid vehicle (‘hybrid’ meaning two or more energy sources on board) which can recharge from the power grid.
Cadillac describes the Converj as a kind of game changing moment for them.
“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.” Ed Welburn, GM vice president, Global Design said “There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2.”
The Detroit Free Press reports the ELR will be built at the Hamtramck plant next to the Volt, and launch as soon as 2013.
Electric Concept Car Comes to Life as Cadillac ELR
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