Baby boomers, the 76 million people born between 1946 and 1964, are having a huge impact on Atlanta’s economy. They are often associated with healthcare, but this is a limited view. This civic-minded, independent, financially savvy group is the subject of study and marketing information: Boomer Project. They even have an everything-and-anything-boomer website, www.bbhq.com. Study the trends of this demographic segment and experience unlimited career options.
1. See and Be Seen
Are you a boomer who enjoys the company of fellow boomers ? Then, you’re ready to join the North Atlanta
Metro Baby Boomers, www.meetup.com/north-atlanta-metro-baby-boomers-meetup-group and www.babyboomerspeoplemeet.com.
2. Workout to the Oldies!
Call Baby Boomers Fitness, 2238 Spring Mill Cove, Atlanta, 770.458.6858. Silver Sneakers, www.silversneakers.com, has partnered with fitness centers like The Gym of Buckhead, 404.256.4653.
3. Gotta Dance
Baby Loves Disco, a monthly afternoon dance party, offers three hours of fun and more. 1374 West Peachtree Street, 404.885.1365.
4. Life Lessons
Georgia State University, 404.413.2000, has GSU-62, a degree-granting program for seniors. Emory University has the Osher Lifelong Learning Institute, 404.727.6000.
5. Lights, Camera, Action!
Boomers have become in-demand actors and actresses. Contact Mendenhall Media, Capital Ave, Mitchell St., Atlanta, 30304. Visit http: //www.zvents.com/z/Atlanta-ga/casting-baby-boomers—events–191660765. Additionally, the Art Institute of Atlanta featured them as part of their Campus MovieFest in 2010, www.youtube.com. These projects could be a career opportunity for non-boomers.
6. Start Your Engines!
According to www.cars.com, “Boomers represent a large and disproportionate number of sales, and [they] are the ones who have the money to spend.” Previously, I spoke with Ryan McIntyre, Jim Ellis Porsche. He said his “typical customers are males in their 50s. . .”
7. This Old House
Home builders are incorporating master bedrooms on the main level, home offices, wider hallways, and easy-to-maintain exteriors to suit the needs of boomers.
8. People Helping People
Judy Squires, a member of Academy for Volunteers in Aging, spoke with me about LIFESPAN Resources,
a 30-year-old nonprofit specializing in services for seniors. Programs include Adult Day Care and transportation services (including waiting for the patient and pickup of prescription). 404.237.7307.
The American Association for Retired Persons named Atlanta as one of the top five places to live for retirees in 2007. (See September/October issue or www.aarpmagazine.org). Career-seeking Atlantans should seize the opportunity to work with the group that is driving the nation’s consumer confidence by spending $3.5 trillion annually (www.boomerproject.com). Baby boomers – gotta love ’em.